News

With Twitter’s recent redesign, online shoppers can now watch videos without leaving the social site – and this may help marketers generate chatter about their video ads.

Following the transition of Yahoo’s organic search results to Bing, many marketers have been waiting to see how the combined powers of Microsoft and Yahoo will fare against Google in the search market.

While Groupon may be best known for its locally targeted promotions, CEO Andrew Mason believes the company’s "good writing" is what really catches consumers’ interests, and marketers developing their own web content should take note.

Product placement is reaching new virtual depths, and marketers may see actual sales as a result.

Ideas don’t always fit into 140 characters – and neither does compelling content that can demonstrate to consumers that a brand is a thought leader. Still, Twitter is an increasingly important channel for brands to use to engage prospective clients.

In light of the recent Yahoo-to-Bing organic search transition, marketers have been optimizing their sites for just two search engines, and the latest Nielsen data suggests that Bing-optimized sites may already be paying off.

Marketers can build on the trustworthiness of emails and consumers’ ever-growing interest in online video by incorporating video links in their marketing messages.

AT&T is trying to position itself as the company that understands the intent of local searches with the rebranding of the Yellow Pages (now simply YP), and marketers may want to take advantage of the business directory to catch consumers’ clicks..

Facebook currently offers contextual ads to make sure relevant marketing messages find consumers – but what if there were a tool that made it simple for consumers to find brands that meet their needs?

Holiday shopping is just around the corner, and a recent report from PRWeek and MS&L Group indicates that 79 percent of marketers are spending more than $100 thousand on social media campaigns this year.