News

Fresh content may be more important now than ever as Google is expanding its real-time results, and clicks will likely go to the companies that offer the most current, relevant information.

As businesses are likely preparing website content for Bing’s web indexing system, the next step is to plan paid search campaigns for the Microsoft adCenter.

Gmail will roll out a feature that lets users call account holders’ phones for free in the U.S. and Canada or at low rates in other countries, and this could translate into new ad opportunities.

With the recent launch of Facebook Places, many marketers have been looking forward to generating buzz about their brands through the geo-social tool. But what about brands that don’t have store locations?

Marketers make note: increased budgets for online ad spend are on the horizon.

Papa John’s boasts the slogan "better ingredients, better pizza," and its latest campaign hopes tapping into the audience of fantasy football players will be the secret sauce to sales.

It’s official – the long awaited Yahoo-to-Bing transition has taken effect.

U.S. consumers are increasingly conducting searches via mobile devices, and a report from Adobe indicates marketers are shifting their priorities toward mobile-optimized SEO and paid search campaigns to better serve these on-the-go shoppers.

Consumers who do product research on the web seem to like it when they can literally see the benefits of products and services, courtesy of online video content.

Threadless recently announced it increased revenue from its email efforts by 120 percent year-over-year thanks to careful targeting and customized promotions.