Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Following last week’s organic search transition from Yahoo to Bing, Yahoo has announced that advertisers can now start transitioning their paid Yahoo Search Marketing accounts to the Microsoft adCenter.
Marketers may be able to reach even more mobile consumers with Twitter campaigns in light of the social network’s recent announcement that all third-party apps for tweeting will use the secure OAuth authentication method.
Unicast’s new Back to School survey reveals that "Power Moms," who regularly access the internet and make purchases for their families, frequently turn to blogs when making buying decisions.
After a long battle claiming it was different from Facebook, MySpace seems to have conceded that Zucerkberg’s site has more appeal. The company announced it will let users sync their updates with Facebook.
It’s important to play fair when it comes to boosting page rank – a lesson GourmetGiftBaskets.com learned the hard way.
A new report from the Pew Internet and American Life Project reveals that social networking use among internet users older than 50 has doubled in the past year.
Flowtown’s blog serves as evidence that quality content fills a niche purpose in attracting consumers.
Google recently announced that it had updated and clarified its guidelines and policies for writing reviews.
Samsung is moving marketing through social games to the next level with the creation of Thr!ve On.
Marketers should remember that emails and web content should work in tandem to build trust in a brand.