News

The fast-growing social blog site Tumblr is proving a meaningful platform for marketers to engage consumers, and the tool may soon have a broader reach.

Yahoo has recently announced that it is renewing its focus on "contextual searches," and it seems its users are liking their search experiences.

The blogosphere is often cast aside in favor of social networks and microblogging sites, but maybe marketers should rethink their social outreach strategies.

There’s a new search engine on the scene that thinks it’s time consumers "got some answers."http://swingly.com/

Consumers’ preferred search portal has helped marketers make money from paid search campaigns, and now it may become an important platform for video advertisements.

Chitika’s July search stats suggest that Bing has beaten out Yahoo for the No. 2 spot in search market share.

After launching a campaign with Google Mobile Ads optimized for high-end smartphones, Rosetta saw a surge in traffic to its site, as well as impressive sales results.

When marketers plan mobile campaigns, they likely think they are appealing to a young, tech-savvy demographic, but they may have better luck targeting parents.

Twitter has announceda new tool called Fast Follow that lets mobile subscribers get tweets from relevant thought leaders sent to their phones – even if they don’t have Twitter accounts.

The most active social users say they are always logged on primarily to stay in touch with friends, but it also seems they continuously look to engage brands.