Mobile marketers, don’t underestimate the value of simple texts
The latest "Cell phone and American adults" study from the Pew Internet and American Life Project reveals that texting is still a top activity among mobile consumers.
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Whether Chris Hansen was arrested for child molestation or not, he’s catching clicks for it
Marketers can take searches for this Hansen-related scandal (which may be scandalously false) as an indication that trending topics catch clicks.
Apple gets social with Ping, marketers may need to get creative on the platform
Earlier this week, Steve Jobs announced that Apple is launching a music-oriented social platform through iTunes – Ping.
Glee’s multichannel marketing campaign sings charities’ praises
The award-winning television show, Glee, is known for its light-hearted positive messages, and the latest promotional initiative for the Fox series is encouraging consumers to get involved with the cast while doing good deeds.
AOL and Google renew and expand search alliance
Search marketers have been talking about the recent transition from Yahoo to Bing, which Brafton reported last week, but now a renewed search alliance may help AOL gain some appeal as an advertising platform.
Target to sell Facebook gift cards, marketers may want to launch social storefronts
Facebook Credit gift cards should indicate to marketers that consumers are using the site not only to engage their favorite brands, but also to buy branded items offered through the channel.
Men get social online, but aren’t too keen on tweeting
When Brafton reported that 40 percent of women are "Facebook addicts," marketers may have started launching female-friendly social campaigns – but a new study sheds light on men’s frequent Facebook usage.
Google makes it easier for brands to put their logos on the map
Google has announced it is allowing businesses to include clickable icons on its maps that will link to a company’s Place page for store locations.
ShoeDazzle draws online consumers with engaging social campaigns
Online style consultancy firm ShoeDazzle offers personalized apparel suggestions, and its marketing campaign has similar customized, interactive elements that are making the business a major success.
Brands Digg into content marketing with social site
News-sharing website Digg is getting something of a facelift, and several major brands are already starting to use the updated site to share their content with account holders.