Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The latest tech startup to be swallowed by Google is reMail, the maker of a popular iPhone application of the same name that allows quick searching of Gmail and other IMAP webmail accounts. Tech pundits are divided, both on Google’s motives for the merger and the impact that the move will have on mobile search… Read more »
The landmark partial merger between Yahoo and Microsoft has finally come to fruition, following regulatory approval from the U.S. Department of Justice and EU antitrust authorities. Microsoft’s Bing search engine is set to take over search functions at Yahoo’s central search site by the end of 2010, a move that will push Bing’s total market… Read more »
Google’s crawlers – automated programs that index and categorize websites for inclusion in Google’s search results – are rarely the cause of problems for search engine optimization (SEO) professionals, and indeed, are the very basis of their profession. However, on the rare occasions when something goes wrong, it’s noticeable. An automated Google process, one search… Read more »
The results of a study from Wesleyan University could have important ramifications for search engine optimization (SEO) practitioners, according to MediaPost’s Gord Hotchkiss. The Wesleyan study appears to show that people make decisions in two primary ways when surfing the web. One group is known as the "satisficers" (from "satisfy" and "suffice"). These are more… Read more »
Expanding on its recently implemented real-time search functionality, Google has added publicly available MySpace updates to that part of its search engine results page. The real-time search function already included updates from Facebook and Twitter. MySpace co-president Mike Jones said in a blog post announcing the move that "this partnership increases our users’ ability to… Read more »
The cornerstone of the entire gigantic edifice that is Google is based on the same calculation that search engine optimization (SEO) practitioners make every day, according to a story in Wired Magazine: The inbound link. Steven Levy writes that "the story of Google’s algorithm begins with PageRank, the system invented in 1997 by cofounder Larry… Read more »
Google and Yahoo are the targets of a lawsuit filed this week by copier manufacturer Xerox, alleging that the top two search engines violated Xerox’s patents on search integration technology, Bloomberg News reports.The news agency says that the specific patents involved govern the use of a technology that "automatically [generates] a query based on keyword… Read more »
Google has confirmed that it is under investigation in the EU for possible violations of the "abuse of dominant position" portions of the Lisbon Treaty, as several websites accused the American giant of manipulating its search rankings to penalize them. The UK’s Daily Telegraph newspaper reports that price comparison site Foundem posted a blog entry… Read more »
The Associated Press has reached a new agreement with Yahoo to continue providing the web portal with access to its photographic, video and news content, while Google and Microsoft are still said to be discussing the terms of their own deals. It was unclear, from the announcement, what the terms of the new deal were,… Read more »
Software designer Adobe has issued formal comments to the Federal Trade Communication, backing the pas