Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
While the prospective pullout of the world’s largest search engine from one of the world’s most important online markets is undoubtedly seismic news for the profession of search engine optimization (SEO), the Associated Press reports that there is little sense among Chinese internet users that the move represents such a huge change. Most of the… Read more »
The search engine optimization (SEO) landscape could be poised for further shifts in the near future, Microsoft senior vice president for online audiences Yusuf Mehdi told Reuters yesterday. The news agency writes that the pending deal Microsoft has with Yahoo to take over that company’s search engine functionality will help it over the all-important 30… Read more »
Extending the concept of net neutrality to search engines, a group of national organizations under the umbrella of Minority Media and Telecommunications Council have said that Google and other search engines were "heavily biased towards established brands" and failed to give a fair search engine optimization (SEO) shake to less wealthy businesses, especially those owned… Read more »
Google News has long been a contentious subject in the world of web publishing and search engine optimization (SEO), as some newspaper publishers feel that the aggregator diverts revenues and traffic away from their websites. Dallas Mavericks owner Mark Cuban is the latest public figure to weigh in on the controversy, describing Google as a… Read more »
Lawyers and other legal professionals will have a new resource for online information gathering with WestlawNext, an updated search engine that, the company says, "offers a clean, modern interfac
It’s not a search engine, the people at Siri were quick to tell Search Engine Land’s Greg Sterling, it’s a virtual personal assistant. With an iPhone app on the way and a number of intriguing possibilities in the works, Siri Assistant could nonetheless have an impact on search engine optimization (SEO). Siri is a voice-controlled… Read more »
Although it might not have had the widespread impact of the New Orleans Saints winning the Super Bowl, Google’s airing of a TV ad during the game was, nevertheless, a first in and of itself. The ad, which chronicled a series of Google searches illustrating a romance in Paris, was already available online as part… Read more »
There are as many ]search engine optimization] (SEO) techniques as there are types of media, according to Ron Jones in a column for Search Engine Watch.
Microsoft’s Bing search engine features a pair of visual search galleries based on the upcoming Winter Olympics in Vancouver, Canada, detailing the athletes and events due to take place.Both are powered by Microsoft’s Silverlight web content framework, which competes with Adobe Flash for a similar rich content design market. Clicking on any of the pictures… Read more »
A leading Spanish ISP is reportedly mulling a serious change in the way the internet works: Telefonica may soon seek network use fees from Google and Yahoo. Telefonica CEO Cesar Alierta told Spain’s El Pais newspaper that "search engines use our network, without paying anything for it," according to John Daly at online news site… Read more »