Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Numerous real-time search engines have been launched in recent months as startups try to capitalize on the search engine optimization (SEO) world’s growing mania for real-time content. However, writes Search Engine Land’s Matt McGee, few of them are worth the code that they’re written from. On the other hand, Factery Labs could be a different… Read more »
Whether a website is about cars or guitars, common errors with landing pages can cause users to bounce away quickly, according to Steve Baldwin, writing a column at Media Post. Custom landing pages, Baldwin writes, are among the most important pieces of content that search engine optimization (SEO) and paid search professionals will create. While… Read more »
While the majority of search engine optimization (SEO) practitioners stay well within the ethical guidelines of the profession, black hat SEO is still a common problem, according to SEO Consult. That website writes that, while the search engine optimization (SEO) industry as a whole got its start in efforts to game the system, search engine… Read more »
Google’s prospective withdrawal from China has had a number of effects on the search engine optimization (SEO) industry both in China and abroad, but few could have predicted this: Goojje, a clone of the U.S. search giant, recently went live. Reuters reports that the final syllable in the word Google sounds like the Chinese word… Read more »
The Firefox browser that ships with the popular Ubuntu Linux operating system will use Yahoo as its default search engine in exchange for a revenue sharing deal from that search portal, Ubuntu’s makers announced earlier this week. Developer Canonical’s Rick Spencer made the announcement on a public Ubuntu mailing list, but stressed that users would… Read more »
Search engine optimization (SEO) is useful not only as a marketing tool. News organizations use exhaustive analyses of their search rankings to help push their coverage of a given event higher on Google News and other aggregators. Kim Krause Berg, writing a column at Search Engine Land, says that "algorithm chasers rely on analytical tools… Read more »
As more and more search channels become available to internet users, successful search engine optimization (SEO) will need to have an impact on all of them, experts say. "Universal search," as the aggregation of news, image, video and traditional web search results at the top of a results page is known, has been around since… Read more »
Around the world, internet users over the age of 15 conducted 131 billion searches in the month of December 2009, representing a 46 percent increase over the same period in 2008, according to a recently released study by comScore. The U.S. remained the largest national search market in the world, with 22.7 billion searches performed… Read more »
Search Engine Watch’s Eric Enge writes that the so-called ’80-20′ rule – promulgated by sociologist and economist Vilfredo Pareto to say, largely, that 80 percent of effects are caused by 20 percent o
The future of search, according to Mediapost’s Kaila Colbin, is in "contextual" and "mobile," and that companies looking to improve their search engine optimization (SEO) should partner with other firms for mutual benefit. Colbin says that companies have realized this, but are still wary of getting into bed with the biggest search company of them… Read more »