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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Google Buzz surprisingly difficult SEO target

Google’s new Buzz social media tool, released earlier this month as an add-on for the company’s popular Gmail service, has caused quite a stir – though not for the reasons Google had hoped. The company’s rollout of the new service was tarnished by immediate and vociferous complaints from privacy advocates, who said that Buzz’s automatic… Read more »

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Experts urge haste on SEO products

The length of time it can take to put a fully fledged search engine optimization (SEO) campaign in the field makes it imperative that the efforts take shape as soon as possible, writes Herndon Hasty for Search Engine Watch. Organizational inertia can cripple in-house search engine optimization (SEO) campaigns, Hasty writes, since staffing, testing, and… Read more »

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Google’s Q4 earnings skyrocket to $6.7 billion

The search engine optimization (SEO) industry has apparently provided a great deal of grist to Google’s mill, as the search giant today announced earnings of $6.7 billion over the last three months of 2009. TechCrunch reports that these earnings, which worked out to a gain of $6.79 per share of stock, were higher than analysts’… Read more »

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Google rolls out new format for rich snippets

Search engine optimization (SEO) practitioners will now be able to add event listings under their primary listing on Google search engine result pages, the company announced last week. Rich snippets have been in use since May of 2009. Originally rolled out in two formats – reviews and people – the snippets allow search engine optimization… Read more »

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Reports of SEO’s death have been greatly exaggerated: Enge

While some online pundits have argued that the field of search engine optimization (SEO) is a dying one, Search Engine Watch’s Eric Enge says that those critics have misinterpreted the facts. In the first place, Enge writes in a recent column, many marketing professionals don’t really understand what the term search engine optimization (SEO) entails…. Read more »

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