Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Microsoft CEO Steve Ballmer, speaking at the SMX West conference in Santa Clara on Tuesday, told the audience that "the No. 1 thing that Google benefits from in search is they did it right first. We started later. There’s a value to incumbency."Ballmer’s conversation with Search Engine Land editor-in-chief Danny Sullivan explored a number of… Read more »
Although the field of search engine optimization (SEO) is a constantly changing one, experts like MediaPost’s Rob Garner say that SEO practitioners should take some time to brush up on the fundamentals. Garner writes that "for all of the amazing changes that are going on right now in search marketing, there is a certain aspect… Read more »
Testifying on Capitol Hill before the Senate Judiciary Committee, Google deputy general counsel Nicole Wong said that web censorship in China is a barrier to international trade, and that the U.S. government should register its disapproval of such policies with the World Trade Organization. According to Bloomberg News, Wong told the committee that a move… Read more »
The constant flow of new features for Google’s search engine means, inevitably, that some of them will be notable flops. The latest effort to personalize the company’s search results appears to be one of those, according to some experts. The system allows users to "star" search results that they found particularly useful, which are then… Read more »
Whether it takes the form of images, video, or even alternative file formats, search engine optimization (SEO) can be applied to all types of web content, according to Herndon Hasty in a recent piece for Search Engine Watch.Hasty encourages website operators to question whether the site is providing the best value possible for the company:… Read more »
Having content published on different websites can be a great way to improve a website’s search engine optimization (SEO), according to Justilien Gaspard, writing at Search Engine Land.Gaspard says that professional writers and editors are essential elements of any such inbound link campaign, recommending that companies looking to make such a move hire "unemployed or… Read more »
The long-pending agreement between Microsoft and Yahoo that would see the former company’s Bing search engine take over at the latter’s search portal could be close to completion, as European regulators are set to approve the deal this week. An anonymous source told Reuters that "I expect clearance without any concessions next Friday," and that… Read more »
The rapid chilling of relations between Apple and Google has had several effects on the world of search engine optimization (SEO), but the rumor that Apple is mulling the creation of a rival search engine has tongues wagging all over the tech industry. Ecommerce Journal reports that "one source says that there are too many… Read more »
According to online researcher comScore’s latest monthly statistics, Google maintained its position as the most important target surface for search engine optimization (SEO) efforts centered on the U.S. market. However, rival Microsoft continued to slowly inch its way closer to its still-distant rival, posting a 0.6 percent gain in market share to end January 2010… Read more »
Ranking on page one of relevant search engine results provides 95 percent of natural search traffic for company websites, according to a study released this week by iCrossing. The report says that, "while visibility on page two or three may seem ‘visible’ to many, the likelihood that these results will drive traffic to your website… Read more »