Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google will deploy its new real-time search feature over the course of the next several days, shaking up the familiar layout of its search results page – and the world of search engine optimization (SEO) along with it. Embedded into the standard search results page will be a constantly scrolling (though this functionality can be… Read more »
Lost in the widespread hoopla over Google’s acquisition of mobile phone advertising firm AdMob was the company’s concurrent purchase of VoIP provider Gizmo5, which Search Engine Land’s Greg Sterling s
A tech startup calling itself Leapfish has thrust itself into the search engine market, billing itself as an entry portal into "the living web," potentially shifting the ground under the fee
Company websites and blogs are not the only online content that can benefit from the expert application of search engine optimization (SEO). Postings to employment websites like Monster and SimplyHired can be made more effective – resulting in better hires – with careful attention paid to SEO. Francis Larkin, a senior product manager at SimplyHired,… Read more »
Search engine optimization (SEO) professionals warn that their clients can sometimes become fixated on the on-page aspects of SEO. While this is undoubtedly an important part of the SEO process, it is hardly the only one, writes Eric Enge at Search Engine Watch. Enge’s article presents the obsession with keyword tweaking and title tags as… Read more »
Google, as the unquestioned market leader in internet search, is a subject of constant and involved scrutiny for search engine optimization (SEO) professionals. The world of SEO, therefore, has paid close attention to indications that the search giant will begin considering load speed as a factor in its ranking of search results. Patrick Altoft, writing… Read more »
Different products and services require different types of search engine optimization (SEO) emphasis, according to experts. While some products are only of interest to consumers in a utilitarian sense, others are more of a lifestyle choice. Kaila Colbin, writing at MediaPost, uses the examples of couches and kayaks. Couches, Colbin says, are a fairly universal… Read more »
Though there are numerous disadvantages to such an approach, some companies without the resources to devote to a full-fledged search engine optimization (SEO) campaign will place a single SEO specialist in charge of the firm’s efforts. Solo search engine optimization (SEO) practitioners, writes Aaron Bradley in a column for Search Engine Land, can find that… Read more »
Experts say that the results of a Microsoft Canada – OTX Research survey conducted in the summer of 2009 provides several complex insights into the online behavior of Canadians – important information
Being a big fish in a small pond can be an advantage for businesses based in second-tier cities, according to a guest opinion piece at Search Engine Land. Hanan Lifshitz uses the example of Columbus, Ohio, with a population of less than 1 million to illustrate the point. While a coffee shop in a bustling… Read more »