Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Somewhat predictably, a dispute between two law firms over the permissibility of an internet ad has resulted in a civil lawsuit, with the firm of Habush, Habush, and Rottier filing their suit against Cannon and Dunphy earlier this week. Habush alleges that the sponsored links for Cannon and Dunphy which appear next to search results… Read more »
Google’s own guru of search engine optimization (SEO) analytics, Avinash Kaushik, will deliver a keynote address at the upcoming Search Insider Summit. Search Insider’s Gord Hotchkiss writes that Kaushik will cover three main topics in his speech to the summit. First, Kaushik will discuss the "unmined gold" – as Hotchkiss describes it – present in… Read more »
Users of the iPhone, Palm Pre, and any Android-powered device will be able to view special versions of Google News custom-tailored to their smaller screens, the company announced last week. While Google News already featured custom pages for Blackberry, Windows Mobile, and Symbian’s S60 mobile phone OS, the new accessibility should improve the ease of… Read more »
Yahoo became the first of the big three search engines to include results from popular microblogging service Twitter in its search results, making for a more complicated search engine optimization (SEO) landscape. Michael Liedtke, writing for the Huffington Post, says that Yahoo will top its search results page with four tabs for news-related topics –… Read more »
Companies that use paid search links as their primary source of traffic could be in for a nasty shock if the search landscape shifts under them, according to Mark Jackson, writing at Search Engine Watch. Jackson says that natural links are far more important to the long-term viability of a website than any paid results,… Read more »
News publishers looking to climb through the ranks of Google News listings will find it difficult if they pursue the same strategies that they would for standard Google search engine optimization (SEO) efforts. The inner workings of the way in which Google ranks news stories is relatively opaque, especially when compared to the transparency with… Read more »
Search engine optimization (SEO) professionals can get a little bit closer to effective real-time search capabilities with the advent of Google’s new, speedier search engine, currently known as "Caffeine." Social media blog Mashable asserts that Caffeine "seems more capable of producing real-time results," which would be an enormous bonus for search engine optimization (SEO) professionals,… Read more »
While the concept may sound simple, it took some of the best brains at Google to come up with it, and it’s valuable enough to warrant a U.S. patent. Google’s recent associative search algorithm groups results based on past search behavior and will change the way in which search engine optimization (SEO) professionals go about… Read more »
Late last month, the Internet Corporation for Assigned Names and Numbers announced that it would begin issuing internationalized domain names. The change is scheduled to take place on November 16, and experts say that it will have an immediate and widespread impact on every sector of the internet. Search engine optimization (SEO) professionals in particular… Read more »
Online search firm Yahoo will partner with start-up OneRiot to provide its users with search results based on real-time sharing trends, and will launch a live test of the functionality within days. OneRiot searches of live data from Twitter, Digg, and other social networking websites will only appear for certain types of queries at the… Read more »