Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A new tech startup will follow in the wake of landmark real-time data deals between Twitter, Microsoft, and Google. LeapFish will offer its own real-time social search engine as part of an extensive platform that will combine numerous search and networking functions. LeapFish says that its new platform will offer a customizable homepage in addition… Read more »
Online retailers have a new target surface for search engine optimization (SEO), thanks to Google: The search giant this week announced the launch of its newest search engine, one that crawls internet stores to index product and price information. While commerce search is a paid search technology – prices start at $50,000 per year for… Read more »
Google yesterday announced that it would make a wide variety of development tools available to website makers, which experts say could make for more efficient websites and better search engine optimization (SEO). The four main products that were released to the open-source community are Closure Compiler, Closure Inspector, Closure Library, and Closure Templates. Google says… Read more »
Successful search engine optimization (SEO) efforts begin with accurate, timely information about the demographics of a website’s users. Today’s announcement of a new browser encryption protocol could complicate the gathering of that information. Catalan researchers at Rovira i Virgili University say that they have developed a way for internet users to prevent search engines and… Read more »
While the relationship between the newspaper industry and the search engine optimization (SEO) industry has been rocky at best, some say that SEO could prove to be an important factor in keeping local papers solvent in tough times. Chris Silver Smith, writing in a guest column at Search Engine Land, says that many newspaper websites,… Read more »
Experts say that the most successful search engine optimization (SEO) efforts should begin before a character of code is written for a website. Every step of the way, SEO considerations must be addressed. Keyword research, strategic planning, and a careful eye kept on web development tools are all part of the game for web designers… Read more »
News service IDG recently spoke to Google’s vice president of search products and user experience, Melissa Meyer, about a recent statement she made to the effect that Google was aiming to develop the
Experts say that, while the major search engines are undeniably the most important target spaces for search engine optimization (SEO), online directory services like yellowpages.com can be critical to maintaining brand identity online. Lori Weiman, writing the Brand Aid column at Search Engine Land, points out that poor coordination with affiliates and clever competition can… Read more »
Microsoft’s Bing search engine signaled an increased willingness to go head-to-head with online search giant Google by partnering with computational search engine Wolfram Alpha. Search engine optimization (SEO) professionals will watch this development closely for any effects on the two companies’ relative market share. Wolfram Alpha – which was once billed as a competitor to… Read more »
Business search engine optimization (SEO) is not, according to experts, a simple series of goods that can be purchased for increased performance, but a long-term investment whose benefits are often present but difficult to see. Writing a guest column at Search Engine Land, Damien Bianchi says that some companies have trouble understanding the costs and… Read more »