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    Street smarts: What do people really know about SEO? [Video]

    Brafton hit the streets to ask Americans what they know about Google, SEO and search engine results pages. You may be surprised to see how your search marketing audiences respond to paid versus organic results – but we weren’t surprised to see local content and news are in high demand among searchers.

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    How to make your content marketing more social

    Considering the social reception of your website content can help create headlines and articles more likely to engage your readers no matter which channel they use to find your content.

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    Content marketing recap: July 2012 (Video)

    Brafton’s content marketing highlights for July 2012 offer insights on how to reach maximum web audiences through your branded content.

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    How infographics are the pictures worth 1,000 words in content marketing

    As content marketing evolves, the infographic is becoming one of the most interesting new ways to inform and audience to establish authority and generate leads.

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    Why Quality Counts: Don’t Overthink the Search Engines

    Producing content that appeals to and engages readers is more effective than focusing an effort solely on search crawlers.

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    Testimonial: CADD Edge on how Brafton content marketing gives ‘an edge over the competition’ [Video]

    CADDEdge offers insight on the benefits of working with Brafton for content marketing.

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    How can I identify my top converting keywords and fuel them with content? [Video]

    In this video, Brafton’s Client Support Manager Stefanie D’Aulizio offers insights on how to use analytics to find your top-performing keywords, as well as tips on fueling them with content your audiences want.

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    Three steps to building better user experiences and catching clicks with content marketing

    Poor UX will thwart your efforts to convert inbound web leads. Read this – your visitors (and bottom line!) will thank you.

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    Be the content marketing gold medalist in your business

    Helping your company win the gold with content marketing means generating leads and driving sales.

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    Poetry for Marketers: Develop authority by crafting your blog with care

    Writing a blog isn’t easy, and developing your voice carefully will yield the best results.

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