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    Creativity, content and comics with Chris Hassan

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    From writing news and content to editing and management, Chris Hassan has become a household name at Brafton.

    SEO

    What are Rich Snippets, and why should I care about them?

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    A Rich Snippet is a visual feature that Google displays in search engine results pages. Adding schema markup to existing HTML, marketers and webmasters can help search engines serve better, richer results to users. Expect higher click-through rates, lower bounce rates and optimum search presence.

    What is an infographic and how is it made?

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    From definitions to creation to measurement, here’s an inside look at all the creativity and resourcing that goes into making an infographic for content marketing purposes.

    Whys and hows of business blogging – and 7 top blogs to follow

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    Business blogs can be effective tools for getting the word out about your company. Here are a few tips on how to make blogging work for you, along with some top sources of inspiration and insight to follow.

    How to conduct a comprehensive marketing audit (infographic)

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    A marketing audit encompasses every facet of your brand’s online and offline presence, from SEO to social media to physical branding. Taking the insights you learn from an audit can transform your business into a more efficient and targeted marketing machine.

    20 cold email subject line examples that actually get responses

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    Here are 20 of the most effective cold email subject line examples to inspire your next campaign.

    6 types of branding services that can help any organization

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    Branding services can help position your messaging and strengthen your messaging, all to support your marketing efforts. Here are 6 key elements of the branding process, and how an agency can help.

    Why real estate video marketing is essential in 2020

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    Video drives reliable lead generation in real estate marketing. In this guide, we’ll examine what types of video to create, and how to make and share them with your audiences.

    SEO

    Google featured snippets 2020 update: What you need to know

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    Google will no longer allow articles to claim an organic page 1 position AND a featured snippet – here’s what you need to know about the change.