The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Redesigning a Website The Right Way: A Holistic Guide To Getting Results
When you designed your current website, you probably looked at it the way I look at every pop culture reference I put into marketing content — that is, with immeasurable fondness and a little bit of pride. After all, that website was your baby. You found examples and inspiration, followed all the best practices, considered… Read more »
Top 10 Best Marketing Planning Software Platforms
Marketing is complex. There are a lot of moving parts across creative teams such as design, copy production, SEO, PPC and more, which can make production and coordination confusing if everyone’s not on the same page. Streamlined communication across multiple teams and stakeholders is paramount for success. Who’s responsible for what? Where can internal stakeholders… Read more »
7 Marketing Must-Reads for the Holiday Season
The holidays are in full swing. Marketers around the world are drafting New Year’s resolutions for bringing success to their brands and leveling up their own skill sets. For some teams, December ends in a flurry of activity (amid actual snow flurries). Other teams enjoy a low-key lead-up to the end of the year. Whichever… Read more »
How To Choose Brand Colors That Pop
The golden arches. The red-and-white bullseye. These ultra-iconic logos wouldn’t be quite the same without a splash of color. And neither would yours. But the endless spectrum of options can be pretty overwhelming when it comes time to build your brand color palette. And when you’re competing in a kaleidoscope of Technicolor marketing, it’s not… Read more »
Google’s November Core Update
On November 2, Google announced its next Core Update to the search algorithm, marking the second significant update in the last two months. This sort of frequency between updates is uncommon, but Google also has different core systems in its ranking process. As Google’s developers noted in a Q&A session, “This month’s core update involves… Read more »
White Paper Writing Services: Freelancers vs. Agencies
Looking for the best when it comes to white paper writing services? Discover the difference between working with a freelancer versus an agency.
Why Content Is Important for SEO: Everything You Need To Know
Today we celebrate SEO’s coming of age with a refined rendition of our classic hit, “Why content for SEO?”
20 Cold Email Subject Line Examples — That Actually Get Responses (Infographic)
Want to improve your cold email subject lines? Discover best practices plus 20 examples to inspire you here.
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