Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

May 20, 2026 ai Chad Hetherington

How Claude Is Bringing Operational AI to Small Businesses

Anthropic just launched Claude for Small Business, bringing practical AI workflows and integrations for tools like HubSpot, Canva and QuickBooks. Here’s what marketers and SMB owners need to know.

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May 20, 2026 Content Marketing Madelyn Gardner

Evergreen Marketing: What It Means, Why It’s Valuable and How To Create It

Evergreen marketing and sales content stays relevant over time, delivering lasting value to your brand and audience. Here’s what you need to start.

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May 19, 2026 ai Aleisha White

How To Humanize AI Content: 10 Tips for Better-Sounding AI Writing

If your AI-generated text sounds too robotic, try these 10 editing tips and tools to humanize the content, increase its quality and improve the reader experience.

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May 19, 2026 Content Strategy Chad Hetherington

How Buyers Use AI for Vendor Research, Shortlisting & Decision-Making — and How To Get Cited

94% of B2B buyers use AI during vendor research. Learn how strategic GEO and topical authority can help your business appear in generated comparisons and make buyers’ shortlists.

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