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    How to turn text into a compelling graphic – 3rd Thursday Tip

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    People want infographics to convey important info, fast. These 4 steps help you create smart marketing graphics capture attention and leads.

    4 signs of a good content marketing partner’s sales pitch: A writer’s view

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    Sales and editorial teams must connect to give potential clients an honest portrayal of a content marketing agency’s services.

    How simple design tweaks can make your CTAs 40x more successful

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    Looking for more ROI? Start with calls to action. One company’s success story shows how these easy-to-overlook features control conversions.

    What your YouTube strategy can learn from social best practices

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    Video content success if just out of reach, but your YouTube video marketing strategy isn’t far off with a solid social media foundation.

    5 types of marketing GIFs your customers won’t be able to resist

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    GIFs aren’t just a daily distraction. They can vastly improve your visual content by animating static images.

    Sloppy Copy Kills Credibility: Why You Need an “Editor Who Knocks”

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    You need great content to be a credible source of online information, but you also need CLEAN writing and reliable editors.

    Best social contest tool? Facebook Page Promotions vs 3rd-party apps

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    Facebook recently amended its contest rules, but there isn’t a cut-and-dry answer about best practice for marketers’ upcoming promotions.

    Content marketing recap: October 2013 (Video)

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    SEOs were given fresh guidance in October about which SEO strategies are effective and which tactics won’t fuel results.

    Costumes, candy & creativity: Halloween Brafton-style

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    Braftonians across the country donned costumes on Oct 31 to see which content marketer had the most Halloween creativity. View photo gallery.