Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Apr 27, 2023 Content Marketing Sonora Birnie

The Best Marketing Books of All Time: Essential Additions to Your TBR List

If you’re hoping to learn more about the wide world of advertising, then add these amazing marketing books to your to-be-read list.

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Apr 21, 2023 Life At Brafton Natalie Bispham

Choose Your Own Adventure With the Bold and Brilliant Ashlee Sierra

Find inspiration in Ashlee Sierra, a creative force to be reckoned with, as we explore her love for writing, animals and unexpected talents.

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Apr 21, 2023 Social Media Isaac Norris

Hashtag Social Media — Musings From Brafton’s Social Team — Earth Month Edition

Did you know that April is Earth Month? We’re taking a look at the intersection of social media, sustainability, and the environment.

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Apr 20, 2023 Content Strategy Christopher Powell

Gantt Chart Google Sheets for Content Management

Zeroing in on your content management strategy? Here’s how a Gantt chart in Google Sheets can help!

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Apr 19, 2023 Social Media Dominick Sorrentino

Your Guide to Social Media Impression Definitions + 7 Essential Marketing Metrics (With Infographics)

Why impressions and other metrics are important and necessary to track in your marketing strategy.

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Apr 18, 2023 Brafton Research Lab Madelyn Gardner

61% of B2B Marketers Are Using TikTok: Survey Results (Infographic)

We asked 100 B2B marketers about their TikTok use (or lack thereof) to discover if it’s the right move for advertising professionals. Here’s what they said.

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