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    5 surprising social media stats, trends and ideas of 2013 (by our experts’ standards!)

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    In order to provide clients with a social strategy that’s optimized for engaging and generating leads, Brafton’s social media team consistently ingrains themselves in industry updates and the latest trends.…

    How content quality and mobile use impact email open rates [interview]

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    It’s becoming clear that quality and speed are at the helm of content marketing. This is because Google is developing sophisticated algorithms that are better at detecting whether sites are…

    Expanding our editorial operation: The evolution of the Brafton writer

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    The expansion of Brafton’s newsroom has coincided directly with the maturing of the content marketing industry. From “a handful of writers and marketing strategists” in a small office in Boston’s…

    Content marketing recap: November 2013 (Video)

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    End-of-year shopping means brands need to step up content marketing games: Brafton’s November web marketing recap can fuel your strategies.

    Happy Thanksgiving! 20+ things Braftonians are thankful for this year

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    Happy Thanksgiving! As we settle down to enjoy time spent with family, friends and delicious meals, we thought there was no better time to reflect on the things that make…

    Brafton’s community outreach: Baking for Typhoon Haiyan Relief

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    We’ve seen horrifying images of the devastation Typhoon Haiyan brought to much of the Philippines earlier this month. With more than 5,000 people killed in the storm and more than…

    Strategist Sabrina’s art exhibit & why fostering creativity off hours is key to content marketing success

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    Sabrina Brett’s creative flair encompasses all aspects of her life: Whether she’s on the job as a content marketing strategist at Brafton or expressing herself through visual and performance art.…

    Proof that landing pages with video provide superior ROI

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    An A/B test proves why landing pages are better with video content – they drive much higher conversions and bring in more traffic.

    34 Statistics marketers can be thankful for this holiday season

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    The holiday season is upon us, and there are many reasons marketers should be thankful. Check out these 34 stats that prove why.