The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Push notifications marketing: How to extend your content’s reach
Let’s talk about push notifications – and how you can make yours stand out from the growing number that users receive each day.
Content Marketing Weekly: What Mom would say about your content marketing strategy
What would Mama say about today’s SEO and content marketing updates? Let’s take a look.
Google Maps marketing for B2B brands: What you need to know
Google Maps pulls your company’s general business information and displays it to users in a visually rich experience, making navigation, comparisons and fact-checking more seamless.
23 tested methods for crafting the perfect headline [webinar]
Your headline is your chance to grab a reader’s attention. Do you know what encourages clicks and what doesn’t? In this webinar, we cover how to make a great headline, how to avoid sounding click-baity and why it all matters.
8 tips to follow when pairing graphic design and marketing (from the Brafton experts)
To really get into the mind of a marketing designer, we asked our design team for their insight and summed up their wisdom in these useful pointers.
Content Marketing Weekly: The missing pieces of your strategy
Just when you think you’ve created a strategy that encompasses the many facets of digital campaigns, something new arises.
‘Above the Fold’ episode recap: Eyes on the enterprise, guys
From opposing continents, Jeff & Fran pick the brain of Eli Schwartz.
Captcha: The ugly truth about spam form submissions
Most websites today contain lead capture forms with the intention of asking users for their information if they are interested in services, want to receive regular updates via subscriptions, or wish to download gated content relevant to them. These valuable tools for marketers will never go out of style but will always be under attack.
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