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    LinkedIn conversations drive referral traffic & social conversions

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    Social ROI is a mystery for most marketers, but one Brafton client demonstrates how LinkedIn can fuel measurable results.

    Top 3 things I learned at Social Media Week

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    As a first time Social Media Week attendee at this month’s New York City conference, I took away a lot of great information that I know is going to benefit…

    The writer’s struggle against repetition: How to break free of daily vocabularies

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    It’s time for writers to break free from the vicious cycle of over using their favorite catch phrases in web content.

    Employee Spotlight: Meet Mike, writer turned content marketing manager

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    With a background in writing and digital marketing, Mike Bratschi’s got the skills to excel in today’s web landscape – and he has seamlessly transitioned through a couple of Brafton…

    Proof of content marketing success in a post-keyword SEO culture

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    SEO used to be all about keywords, but agile brands are moving away from them to get a clearer picture of their content marketing results.

    Content marketing creates a space for effective healthcare outreach

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    Healthcare companies must embrace the web as an information dispensary and publish content that educates about public health concern

    What your LinkedIn profile says (or should say) about you

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    It might not be the most riveting platform in the social media sphere, but LinkedIn is a critical tool to developing better professional relationships and showcasing your skills. Soft touches…

    The Content Questionnaire: Danny Wong, Shareaholic

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    In Brafton’s Content Questionnaire, marketing expert Danny Wong tells which tactics will help companies get ahead, or fall behind.

    Employee Spotlight: Meet Brendon, sales executive turned strategist

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    Brendon Cottreau came to Brafton with a mission. Sure, he applied for a position as a lead generation executive and later excelled on the sales team. But he knew he…