The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Content Marketing Weekly: No April fools here
Don’t worry, we won’t prank you, but we will show you some of our favorite hoaxes from this year, and more.
‘Above the Fold’ episode recap: Forget the funnel, feel the wheel
Rand Fishkin’s 97-slide presentation provides forward-looking validation for Fran & Jeff, reunited after a painful separation.
Fact or fiction: Content marketing is the only marketing left
What are your thoughts on marketing doomsdayers? Have we reached a pinnacle or pit of marketing options?
Display vs native advertising (vs. content syndication): What’s the difference?
A quick primer on digital advertising and where it fits into content marketing.
The Content Marketing Weekly: Is your SEO as busted as your bracket?
A recent Google update could impact your site’s ranking, and other news from the week that was.
20 books every marketer should read in 2019
We’ve collected a list of the best books on marketing, so you can stop searching and start learning how to create content that supports your business goals.
How to create anchor text that’s actually meaningful for your readers
There’s more to anchor text than meets the eye. Here’s what you need to know about choosing the right words to link.
Reboots and revivals: What ‘A Star Is Born’ teaches us about content optimization
Sick of the mindless remakes of every movie and TV show ever? (Looking at you superheros, Roseanne and Baywatch.) Well, it’s a smarter move than you may think, and you can do the same to your marketing.
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