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    The four P’s of marketing to win leads through website content

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    Focusing on Product, Price, Promotion and Place can help your content marketing strategy drive online conversions.

    Brafton’s content marketing poll results: Marketers find frequent, high-quality website content drives lead generation

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    A poll of marketers conducted by Brafton found that many using content marketing have seen marked improvements in their lead generation capability and the quality of their leads. Based on positive results, marketers anticipate investing more in custom content this year.

    Your local SEO blueprint: Make content marketing drive local SEO [Infographic]

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    Content marketing tailored to regional audiences boosts local search visibility and keeps the focus on engaging users.

    It’s not all about you: The value of objective content marketing

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    Information about your brand is essential to content marketing, but objective content is your way to write to your audiences about what matters to them.

    Your local SEO blueprint: Drive site and store traffic with targeted content

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    Reaching local shoppers is key to driving store traffic. In this two-part blog series, we’ll go over the local SEO basics and explore how you can create content marketing that appeals to your nearby audiences.

    Lessons in quality content marketing from recent search updates

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    Google made more than 100 changes to its algorithms in the past couple of months, which are meant to boost the quality of search results for users. These updates can serve as insights on ways you might improve your content marketing efforts to provide the best experience for site visitors, while arming your site with organic search optimization.

    Why SEO marketers trying to think beyond Google should look at DuckDuckGo

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    DuckDuckGo’s privacy features – and less cluttered SERPs – might make it a key player in the search space, and SEO marketers should get familiar with the rising search engine.

    Panda versus Penguin, and user-focused content marketing to safeguard against the Google search zoo

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    Google’s latest Penguin algorithm targets webspam, while Panda focuses on site content. But SEO marketers should note that both aim to deliver high-quality results to users – and content marketing drives success in the Google zoo.

    Three content marketing campaigns that go green for Earth Day (the right way)

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    Earth Day falls on April 22 every year. These three content marketing campaigns approach the related web trend the right way by using the holiday to infuse an element of timeliness into their web marketing campaigns while sticking to information that’s relevant to their target audiences.