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    Happy Thanksgiving! 20+ things Braftonians are thankful for this year

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    Happy Thanksgiving! As we settle down to enjoy time spent with family, friends and delicious meals, we thought there was no better time to reflect on the things that make…

    Brafton’s community outreach: Baking for Typhoon Haiyan Relief

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    We’ve seen horrifying images of the devastation Typhoon Haiyan brought to much of the Philippines earlier this month. With more than 5,000 people killed in the storm and more than…

    Strategist Sabrina’s art exhibit & why fostering creativity off hours is key to content marketing success

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    Sabrina Brett’s creative flair encompasses all aspects of her life: Whether she’s on the job as a content marketing strategist at Brafton or expressing herself through visual and performance art.…

    Proof that landing pages with video provide superior ROI

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    An A/B test proves why landing pages are better with video content – they drive much higher conversions and bring in more traffic.

    34 Statistics marketers can be thankful for this holiday season

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    The holiday season is upon us, and there are many reasons marketers should be thankful. Check out these 34 stats that prove why.

    Creating high-quality content & an editorial community in Chicago: Our Windy City hub

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    Can a city claim to corner the market on quality content? The bustle of New York City media often contributes to its current recognition as a hub of American journalism,…

    How to turn text into a compelling graphic – 3rd Thursday Tip

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    People want infographics to convey important info, fast. These 4 steps help you create smart marketing graphics capture attention and leads.

    4 signs of a good content marketing partner’s sales pitch: A writer’s view

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    Sales and editorial teams must connect to give potential clients an honest portrayal of a content marketing agency’s services.

    How simple design tweaks can make your CTAs 40x more successful

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    Looking for more ROI? Start with calls to action. One company’s success story shows how these easy-to-overlook features control conversions.