Keyword (not provided) makes it necessary to develop more creative metrics & content strategies for SEO, which could boost broader SEO wins.
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A former radio personality explains how video has risen as one of the most important formats for sharing engaging content.
Many sites suffer from high bounce rates, but they may be overlooking simple ways to improve their most important page metrics.
Brands miss ROI with videos produced for single sales goals when they should develop marketing strategies for the whole funnel.
Effective storytelling is key when creating successful video content, but it cannot come at the expense of the writer’s vision.
Businesses may think they need blatantly promotional brand content to fuel conversions, but organic information is often a better approach.
To keep social media marketing fresh and engaging, brands should consider hosting live events like Twitter chats.
Content marketing doesn’t need to become stale after obvious sources are exhausted – dynamic strategies explore new, relevant leads.
August delivered insights on Authorship, SEO ranking signals and the value of video, and Brafton’s tips help you boost your content strategy.
Authorship is a way to establish credibility and build transparency – two advantages your brands should grab.