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    Why content marketing is your key to B2B lead generation

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    B2B marketers must recognize that their audiences are online, and content marketing fuels discovery and lead generation.

    Finding killer SEO keywords for content marketing: Part 2

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    To stay competitive on the web, it’s essential to evaluate the success of different keywords in terms of driving convertible traffic and update content marketing plans accordingly.

    SEMRush: Reviewing an SEO tool worth your while

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    Although some of SEMRush’s features could use refinement, this tool gives thorough keyword insights and valuable, competitive search traffic insights.

    Finding killer SEO keywords for content marketing: Part 1

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    When was the last time you updated your SEO keyword list? Coming up with competitive keywords is essential to web visibility and content marketing.

    Six simple tips for streamlined database marketing

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    Effective database marketing can help you plan content outreach and improve your business’ bottom line.

    Five steps for using Google+ and content marketing to boost search and social visibility

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    Google+ marketing can boost social reach and search visibility. Here are some tips on sharing content on Google’s social network.

    Yahoo Site Explorer closed: Now what? Insights on free tools for tracking inbound links in 2012

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    Marketers looking for (free!) link building insights might find Blekko or Majestic SEO can serve their inbound link data needs.

    Boosting Business with Twitter Marketing: 10 tips from SMX

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    At SMX Social Media Marketing, experts shared insights on high-performing Twitter marketing strategies. Here’s Brafton’s top 10 Twitter marketing takeaways.

    Seven marketing sins you can overcome: Insight from Adobe at SES Chicago

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    At SES Chicago, Adobe’s senior director of global media and demand marketing shared tips on overcoming seven deadly marketing sins.