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    Accessible authority: Navigating a content marketing paradox

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    As marketers continue to develop new strategies to meet the needs of clients and connect successfully with readers, they must carefully balance the measured inclusion of complex information with the succinct, immediate tone and style that readers demand.

    Diverse content helps reach each member of your target audience

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    Developing a content marketing strategy is especially useful for businesses that think about the kinds of content that will appeal to each part of their target audiences.

    Content marketing recap: August 2012 (Video)

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    Brafton’s recap of the biggest content marketing headlines from August offers insights on how to keep your content strategy ahead of the curve.

    Bloggers hold their breath court pursues Google for content payments

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    A recent court order by Judge William Alsup (California) could have lasting implications on paid blogging and content disclosure, with Google and Oracle as the first examples.

    Measuring content marketing ROI: Remember the full picture

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    Using several different metrics is critical for marketers to develop a true understanding of their content marketing strategy’s success.

    There’s no such thing as marketing: Google, quality and new sincerity for brand reach

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    As search algorithms become more sophisticated, engineers are asking content marketers to define the boundaries and standards of textual quality.

    How can I create graphics that will impact my target audience? [Video]

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    In this video, Brafton offers insights on how to create graphics that will have an emotional impact on relevant prospects and customers. When industry data and research are the foundation, there are several creative approaches marketers can take to reach target audiences.

    Which content management system fits your business strategy? 5 CMS platforms to consider

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    The content management system you choose for your custom content campaign is a critical consideration to ensure your effort runs as seamlessly as possible.

    5 Steps to Think Like (and Connect with) a Google Searcher

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    Developing content marketing and SEO strategies that reach target audiences requires a business to think like Google searchers.