Finding your site’s true purpose: A guide to goal-focused marketing

Want tangible return on your content investment? You need to know how much a web conversion is worth, and how to measure it, BEFORE you set strategy goals. In Brafton’s 12th […]

Content that instills trust in your brand will turn readers into customers. In this video, CMS Mark Griffin explains how to build trust with content.

A peek into working at Brafton. Photo Slideshare from our annual holiday party in Boston.

Brand awareness is becoming a more important goal for marketers, but they need to be able to measure the results to improve their strategies.

Marketers create content to engage their prospects, but they need to measure their results with content analytics and make improvements to improve conversion rates.

In this week’s employee spotlight, Perry Robbin talks about being a content writer.

Marketers want to create web content that promotes thought leadership, but they need to know what formats work best and how to measure the results through analytics.

Where’s your web audience? Here’s an in-depth review of Brafton’s graphic on which networks are right for your social marketing.

Marketers should be focused on creating entertaining content. It’s what customers want, and it’s good for their bottom lines – here are tips to measure the value.