• X
    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox weekly.

    Thanks for subscribing! Keep an eye out for a Welcome email from us shortly. If you don't see it come through, check your spam folder and mark the email as "not spam."

    Stuck on a single approach? Get more traffic and engagement with an agile strategy

    sep

    Strategy changes aren’t the end of the line for content marketing. In fact, they’re important opportunities for improvement.

    Have content, will travel: Where to post content for maximum impact

    sep

    Brands that have committed to a repurposing strategy can still go a little further to optimize by thinking carefully about where they post.

    The Content Questionnaire: Gina Perille, Boston Public Library

    sep

    In our Content Questionnaire, Gina Perille of the Boston Public Library shares what it’s like to create marketing content for a 166-year-old institution.

    Employee Spotlight: Chris Hassan, Editor

    sep

    A few months back, CEO Richard Pattinson said in an interview that “the best managers are not always the people who would have flagged themselves as natural managers in the […]

    Every word counts – How a few sentences helped net 250k in ecommerce revenue

    sep

    B2C clients have a reputation for having the advantage in content marketing, but some ecommerce clients overlook the power of simple words.

    Good blog content keeps visitors from bouncing off the page

    sep

    The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.

    Turning creative strengths into strategy with Brafton’s content marketers

    sep

    [sublimevideo poster=”http://www.brafton.com/wp-content/uploads/2014/05/Hollie-Farrahi-Brafton.png” src2=”(hd)http://videocontent.brafton.com/b9cc69a148bd9f4d/video/custom/mp4/1607-96.mp4″ uid=”98f35e2a” id=”98f35e2a” width=”640″ height=”360″] Meet Hollie. She’s a senior content marketing strategist in our Chicago office, and she’s known for bringing a high level of detail to […]

    Is personal branding the missing link for content marketing success?

    sep

    Mel Carson of Delightful Communications answered questions about what personal branding is and why it’s so important.

    Choice: Giving customers too much of a good thing online

    sep

    The internet was supposed to empower consumers by giving them more choices – but brands run into trouble when they make choosing too open-ended.