Answering common questions about smarter content marketing strategies

Strategy changes aren’t the end of the line for content marketing. In fact, they’re important opportunities for improvement.

Brands that have committed to a repurposing strategy can still go a little further to optimize by thinking carefully about where they post.

In our Content Questionnaire, Gina Perille of the Boston Public Library shares what it’s like to create marketing content for a 166-year-old institution.

A few months back, CEO Richard Pattinson said in an interview that “the best managers are not always the people who would have flagged themselves as natural managers in the […]

B2C clients have a reputation for having the advantage in content marketing, but some ecommerce clients overlook the power of simple words.

The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.

[sublimevideo poster=”http://www.brafton.com/wp-content/uploads/2014/05/Hollie-Farrahi-Brafton.png” src2=”(hd)http://videocontent.brafton.com/b9cc69a148bd9f4d/video/custom/mp4/1607-96.mp4″ uid=”98f35e2a” id=”98f35e2a” width=”640″ height=”360″] Meet Hollie. She’s a senior content marketing strategist in our Chicago office, and she’s known for bringing a high level of detail to […]

Mel Carson of Delightful Communications answered questions about what personal branding is and why it’s so important.

The internet was supposed to empower consumers by giving them more choices – but brands run into trouble when they make choosing too open-ended.