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    There’s a content lifecycle? Writing for quick wins & slow burns

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    As this guide shows, some pieces of content serve their purpose in a single day, while others require months of planning – but end up providing value for longer periods of time.

    SEO landing pages help company land 135% more search traffic

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    Brafton’s client, a technical recruiter, got better search rankings and higher traffic when it optimized its service landing pages.

    Fair Use: A guide to citations & avoiding plagiarism on the web

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    Use this guide to determine when sharing a picture, quote or video in a content marketing context is fair use and when it’s a violation of copyright law.

    Content ROI – How to find out who’s converting on your site

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    Do you know how to find your highest-converting audience through Google Analytics? Here are some strategies we use to prove content ROI.

    Employee Spotlight: Meet Stacy, Brafton Sales Director

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    Brafton sales director Stacy Randel shares what its like to work in our Boston office.

    Stop chasing stats: A look at infographic value propostions

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    Marketers need to create infographics that have purpose and goals beyond distributing stats in an illustrated format.

    Brafton’s 3rd year on the Inc. List: How we got here & why we’re thrilled

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    Content marketing agency Brafton was named to Inc.’s 5000 Fastest Growing Companies list for the third consecutive year.

    The flywheel effect: Content archive drives 61 percent more organic traffic

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    One company’s results show how content marketing and SEO have a flywheel effect that takes time to build momentum, but drives long-term results.

    Headlines on the homepage for crawls & clicks (& other content marketing tips)

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    A good integration strategy is the foundation of content marketing because it optimizes pages for readers and search crawlers.