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    Recovering from Google’s Panda updates, made simple

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    A CEO of a company recently came to Brafton with some post-Panda woes, and after putting some content marketing strategies in place, we’ve seen the site’s traffic climb.

    Are +1 and Facebook ‘Likes’ inherently flawed?

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    Would a “Dislike” button be a complete content marketing nightmare, or can you see potential advantages from this type of feedback? We explore the potential value of negative ratings alongside positive ones in this marketing blog.

    Can Google+ bring better social traffic? (A Brafton-specific case study)

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    Google+ is quickly proving its worth as a social traffic driver, and a look at our data suggests the network is especially worth marketers’ time because of the quality of the traffic it delivers.

    The new gold rush is about to begin: Five ways Google+ could impact search and social marketing

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    As we await the official launch of the Google+ business platform, here are five ways Google+ could impact search and social marketing.

    Three Free Analytics Tools to Find Your Most Valuable Content Pages

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    With any content marketing strategy, measuring ROI can be difficult and confusing. We outline three free tools to help identify your most valuable content pages and gain directional insight on further marketing investments.

    Quantity vs. quality: What wins with Twitter following?

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    Here are some insights and tips to get the right Twitter followers.

    The Google+ project and social marketing: Social sharing redefined?

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    As a social marketer, my first impression is that Google+ has potential to be just as important for social media interaction as Facebook.

    Five SEO tips from SMX Advanced on surviving/recovering from Google’s Panda: Part 2

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    At last week’s SMX Advanced Seattle conference, marketers from across the globe gathered to discuss search and social best practices to survive a post-Panda Google searchscape.

    Five SEO tips from SMX Advanced on surviving/recovering from Google’s Panda: Part 1

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    At SMX Advanced Seattle, SEO experts weighed in on ways marketers can arm their sites to survive or recover from Google’s Panda update.