The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Content Marketing Weekly: Optimizing at the speed of audiences and Google
This week we avoid talking about Becca Kufrin’s pick, but we do get into changes with Google Ads, when to write meta descriptions and more.
‘Above the Fold’ podcast looks behind the scenes of content marketing
Tune in as industry veterans Jeff Baker and Francis Ma discuss everything under the sun, but mostly content marketing.
Rant: The trouble with SEO agencies
Here are some red flags that you’re working with the wrong SEO agency.
Prospect marketing: What you do when you have a fish on the line
What’s a “prospect” anyway? How is it different from a “lead”? How do I market to one versus the other? Answers to these and other questions, here.
What is an integrated marketing agency?
Taking a holistic approach to brand strategy, integrated agencies have the resources and skill to effectively promote your company across all channels.
The Content Marketing Weekly: Hey, People Actually Like to Read
In this week’s content marketing roundup, we discuss how B2B web users are still genuinely interested in reading and explore the importance of tailoring content to your audience.
What does a graphic designer do? (infographic)
Trust us: You need a qualified graphic designer.
10 best WordPress plugins for blogs
WordPress may have more than 55,000 plugins, but at the end of the day, these 10 will probably do the trick for your business’s blog.
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