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    Blog content, the secret weapon for converting leads from paid & organic search

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    A Brafton client learned first-hand that content builds trust, and supports conversion opportunities coming from all channels.

    A Twitter dictionary for the novice Tweep!

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    Test your Twitter knowledge with our guide to social media dictionary.

    Employee Spotlight: Meet Molly, Senior Lead Gen Executive

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    Molly’s sharing what it’s like to work on Brafton’s sales team, plus a little about herself in this week’s employee spotlight.

    What is net neutrality? The basics in 3 minutes or less

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    Net neutrality is a topic that doesn’t impact web marketing yet, but could play an important role in the future. Here’s a rundown of the basics.

    Site revamp improves content-driven conversions by 300%

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    One of Brafton’s home furnishings clients made small changes to its website content and saw a huge impact – triple the conversions.

    eBooks: Our best kept content marketing secret (…until now)

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    More than 390 of Brafton’s customers use our white papers, but more and more they’re asking about our eBooks. Here’s why we’re thrilled.

    Employee Spotlight: Meet Liam, Content Writer

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    Liam’s sharing what it’s like to be a writer at Brafton, plus a little about himself in this week’s employee spotlight.

    Visitors flee boring websites – Video content increases dwell time 6x

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    Video content can help companies get visitors more engaged on their websites – One Brafton client saw dwell time increase 6 times.

    Are you making 3 website design mistakes that kill your marketing ROI?

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    Small website issues can have a major impact on your bottom line. Here are quick solutions to common design problems.