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    Bloggers hold their breath court pursues Google for content payments

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    A recent court order by Judge William Alsup (California) could have lasting implications on paid blogging and content disclosure, with Google and Oracle as the first examples.

    Measuring content marketing ROI: Remember the full picture

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    Using several different metrics is critical for marketers to develop a true understanding of their content marketing strategy’s success.

    There’s no such thing as marketing: Google, quality and new sincerity for brand reach

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    As search algorithms become more sophisticated, engineers are asking content marketers to define the boundaries and standards of textual quality.

    How can I create graphics that will impact my target audience? [Video]

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    In this video, Brafton offers insights on how to create graphics that will have an emotional impact on relevant prospects and customers. When industry data and research are the foundation, there are several creative approaches marketers can take to reach target audiences.

    Which content management system fits your business strategy? 5 CMS platforms to consider

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    The content management system you choose for your custom content campaign is a critical consideration to ensure your effort runs as seamlessly as possible.

    5 Steps to Think Like (and Connect with) a Google Searcher

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    Developing content marketing and SEO strategies that reach target audiences requires a business to think like Google searchers.

    Street smarts: What do people really know about SEO? [Video]

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    Brafton hit the streets to ask Americans what they know about Google, SEO and search engine results pages. You may be surprised to see how your search marketing audiences respond to paid versus organic results – but we weren’t surprised to see local content and news are in high demand among searchers.

    How to make your content marketing more social

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    Considering the social reception of your website content can help create headlines and articles more likely to engage your readers no matter which channel they use to find your content.

    Content marketing recap: July 2012 (Video)

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    Brafton’s content marketing highlights for July 2012 offer insights on how to reach maximum web audiences through your branded content.