Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Sep 14, 2022 Content Marketing Michael O’Neill

Cause-Related Marketing: The Best and Worst Examples We’ve Seen (Infographic)

Cause marketing often refers to marketing activities undertaken by a business for the purpose of promoting a good cause instead of simply soliciting purchases.

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Sep 13, 2022 Email marketing Ashlee Sierra

7 Email Campaign Optimization Tactics Proven to Boost Performance

Optimize your email campaigns with these proven techniques, from copy and design to UX and automation.

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Sep 12, 2022 Content Creation Collin Sparling

What Is Rich Content, and Why Is It Essential to Your Marketing? (Infographic)

Learn all about rich content, why it’s essential to your marketing strategy, and the different types of rich content to use.

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Sep 08, 2022 Brafton Research Lab Molly Ploe

Top E-A-T Factors: What I Learned After Analyzing 70 SERPs

With every Google algorithm change, the prevailing advice is to simply make sure your site content is high quality. One of the biggest and most important factors to consider for high-quality content, according to Go

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Sep 08, 2022 Paid Search Dan Haverty

4 Ways To Manage the Impact of iOS 14 Update on Ads

Discover the iOS 14 advertising impact and what you can do to manage it as a marketer.

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Sep 01, 2022 Social Media Isaac Norris

Hashtag Social Media — Musings From Brafton’s Social Team — Social Pets Edition

Although, technically, the dog days of summer end August 11, we just can’t seem to escape the heat! This month’s edition of Hashtag Social Media is all about the intersection of man’s best friend (cats, too!) and al

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