The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Ideal Content Marketing Funnel Template
Learn how to set up your content marketing funnel to generate leads, assist your sales team and achieve your commercial goals. It’s easier than you think.
In defense of clichés: Saving tired phrases from the sands of time
All clichés are old hat, but strong web content writing presents them in new, unexpected ways.
Blog management wisdom for businesses serious about blogging
For those of you who understand the “why” and want to learn more about the “how” of blog management.
4 inspiring examples of healthcare marketing in 2019
Healthcare marketing strategies need to be driven by the needs of consumers. Once you know what your patients want to know and how they’ll look for it, you can create a smart strategy that captures attention and builds trust.
‘Above the Fold’ episode 8 recap: Jeff waxes poetic about CMWorld
Welcome to the CMWorld-themed edition of Above the Fold.
Content Marketing Weekly: The rise of AI, sketchy social media influencers & more
This edition of the CM Weekly takes a look at AI-powered copywriting, lingering doubts dogging influencer marketing and the ever-important craft of link building.
What makes a great social media strategist? Brafton’s Kari Kennedy tells all
Brafton’s associate manager of social media Kari Kennedy is here to tell you what it takes to make a great social media strategist.
How to create a content inventory
A content inventory is the architecture holding together your various marketing campaigns. It compiles all of the assets across your domain and organizes them in a way that you can make content decisions as efficiently as possible.
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