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    Meet Brafton’s new Director of Strategy: Patrick Berzai on why content isn’t king

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    Patrick Berzai was recently appointed as Brafton’s Director of Strategy, a newly established role designed to nurture Brafton’s maturing content strategies.  As Brafton’s former Director of Account Management, Patrick has […]

    Twitter marketing: Multiple handles for more engagement – 3rd Thursday Tip

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    More businesses are catching onto the trend of multiple Twitter handles because they realize they can reach multiple audiences effectively this way.

    Chicago, San Francisco Braftonians celebrate the holidays in style (photos)

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    Braftonians from both Chicago and San Francisco celebrated a successful holiday season and the start of 2014 at Cafe Ba-Ba-Reeba in Chicago last week.    Take a look through our fun photo-booth shots from […]

    Is Facebook’s new algo behind brand’s huge social growth?

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    Facebook recently updated its Newsfeed algorithm to make credible social content more visible online, and one Brafton client may be reaping the rewards.

    3 Keys to Brafton’s content marketing team success in 2014

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    With coast-to-coast account management teams, synergy and communication act as a driving factor to success. For Brafton, the new year will mean a strengthened focus on key performance metrics that […]

    Ringing in the New Year at Brafton, with Auld Lang Syne’s author beside us

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    It’s hard to escape the song “Auld Lang Syne” during the holidays, whether you’re watching George Bailey discover life’s meaning in “It’s a Wonderful Life,” or celebrating the ball touching […]

    2014 Social Media Marketing Trends

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    It’s a New Year and there are fresh social media marketing trends that companies must consider to create cutting-edge campaigns for 2014.

    Seasonal cheer at Brafton’s annual holiday party in Boston (photos)

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    Braftonians got into the cheerful spirit of the holidays at our 2013 annual party at the Boston Marriott Copley Place Hotel. Take a look through our photo gallery for a […]

    The evolution of content marketing jobs: Insights from a Brafton strategist

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    Director of Account Management Jason Cook has watched the evolution of the content marketing industry during his tenure at Brafton, and he’s experienced at keeping his content strategy skills sharp […]