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    What is high-quality content? (& why that’s the wrong question)

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    A definition of what Google considers “quality content” isn’t going to make your web marketing successful – thoughtful, user-focused campaigns will.

    Inside the minds of a video marketing team, as told through GIFs

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    Signs you work in video marketing – straight from our team of video producers and animators.

    Employee Spotlight: Meet Saayali, Senior Marketing Research Exec

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    Meet Saayali Rege – a senior marketing research executive at Brafton.

    Inspired writers produce the most magnetic content

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    The secret to great content is inspiration, and every writer needs to find that inspiration to create valuable content for readers.

    Graphic redesign increases homepage conversions 200 percent

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    Industry: CommunicationsContent: New graphic CTAsHighlights: Conversions increased 200 percent Looks matter in user experience, and you need good-looking call to action buttons if you want people to convert on your […]

    B2B Social marketing doesn’t have to be boring: 15 campaigns that nail it

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    These 15 companies break the misconception that B2B social marketing has to be boring to come across as professional and drive ROI.

    Brafton’s Summer Travels: A season of content marketing

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    It was a busy summer season for Braftonians: Countless conferences, tradeshows and meeting with clients across the country!

    826 Boston & Brafton engage a local community with our pro-bono social marketing campaign

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    We’re proud to introduce our first pro bono partnership with Boston’s chapter of the nationally acclaimed nonprofit organization, 826. It feels good to tweet for a cause, particularly one that […]

    Employee Spotlight: Meet Ben, Senior Lead Gen Exec.

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    Ben is sharing what it’s like to be a lead generation executive in Brafton’s Boston office.