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    How to build & measure brand awareness from content #12DaysofContent

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    Brand awareness is becoming a more important goal for marketers, but they need to be able to measure the results to improve their strategies.

    How to tell if people are engaging with your content #12DaysofContent

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    Marketers create content to engage their prospects, but they need to measure their results with content analytics and make improvements to improve conversion rates.

    Employee Spotlight: Meet Perry, Content Writer

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    In this week’s employee spotlight, Perry Robbin talks about being a content writer.

    How to become a thought leader with content (& measure it) #12DaysofContent

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    Marketers want to create web content that promotes thought leadership, but they need to know what formats work best and how to measure the results through analytics.

    How to choose the right social marketing networks: A closer look at Brafton’s graphic

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    Where’s your web audience? Here’s an in-depth review of Brafton’s graphic on which networks are right for your social marketing.

    How to entertain people with your content #12DaysofContent

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    Marketers should be focused on creating entertaining content. It’s what customers want, and it’s good for their bottom lines – here are tips to measure the value.

    Tell a better story: Long-form, in-depth articles get 2x as much engagement

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    Online audiences are warming up to longer articles, and brands creating in-depth pieces are getting more engaged visitors and web conversions.

    Introducing Brafton’s new senior director of content

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    Brafton’s new Senior Director of Content shares her favorite types of web content and her goals for our Chicago office.

    How to cut your content’s bounce rate #12DaysofContent

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    These tips to lower your site’s bounce rate can help you get more value from your traffic and engagement on content.