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    Employee Spotlight: Meet Mike, writer turned content marketing manager

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    With a background in writing and digital marketing, Mike Bratschi’s got the skills to excel in today’s web landscape – and he has seamlessly transitioned through a couple of Brafton […]

    Proof of content marketing success in a post-keyword SEO culture

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    SEO used to be all about keywords, but agile brands are moving away from them to get a clearer picture of their content marketing results.

    Content marketing creates a space for effective healthcare outreach

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    Healthcare companies must embrace the web as an information dispensary and publish content that educates about public health concern

    What your LinkedIn profile says (or should say) about you

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    It might not be the most riveting platform in the social media sphere, but LinkedIn is a critical tool to developing better professional relationships and showcasing your skills. Soft touches […]

    The Content Questionnaire: Danny Wong, Shareaholic

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    In Brafton’s Content Questionnaire, marketing expert Danny Wong tells which tactics will help companies get ahead, or fall behind.

    Employee Spotlight: Meet Brendon, sales executive turned strategist

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    Brendon Cottreau came to Brafton with a mission. Sure, he applied for a position as a lead generation executive and later excelled on the sales team. But he knew he […]

    Create content for B2B buyers at the ‘zero moment of truth’ – 3rd Thursday Tip

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    There is a new moment of truth that defines customer experiences and your B2B can intercept and influence these moments with smart content marketing.

    Content marketing leads are calling: Dial data success story

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    One Brafton client wanted specific information about how many website visitors are really converting, and our strategists found the answers.

    Use social listening for better real-time engagement

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    If brands want to capture “Now moments,” they should start with social listening to find the best entrance points for conversations with customers.