The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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For the love of content marketing, use a CTA with graphics
You wouldn’t pair Kraft cheese slices with a $100 bottle of Pinot Noir. So why are you using a boring CTA for the eBook you spent three months developing and hoping to get $100k worth of new business?
Top free tools every content marketer should know about
You don’t have to spend a lot of money to develop a great content marketing strategy. In fact, many tools are available for my all-time favorite price: zero dollars.
We analyzed 181 websites: Here are the mobile vs desktop benchmarks you need to know
Nearly 4 billion people are online at any given moment. That means internet penetration has reached 52 percent of all humans alive today. Only a small sliver of these users represents your audience, of course, but understanding them – their search behaviors, online habits, platform preferences, etc. – is nonetheless the same. Think you can… Read more »
Web Analytics Monday: Understanding Conversion Timing
Welcome to the first edition of Web Analytics Monday, #WAM! Each week we will be exploring a new facet of Google Analytics and breaking it down to its simplest and most actionable form so that you have an understanding of how to pull the report, and what to do with it. Feel free to share… Read more »
The Content Marketing Weekly: Company culture, conversion science and content intelligence
The Content Marketing Weekly features the latest industry must-reads and informative commentary from experts and analysts around the web. This week’s edition discusses robots, design flaws and several ways to enrich internal content marketing ventures. Lead the Charge to Use Data in Every Stage of Your Design Process Data. Data. Data. It’s on the minds… Read more »
First date to soulmate: How to find your perfect marketing partner
Considering a relationship with a marketing partner is a big decision. Maybe it’s your first time, you’re a bit green, not sure what to expect. Maybe it’s not your first rodeo and you’re a bit gun shy, jaded or skeptical (because say what you will about scorned women, but in my experience, hell hath no… Read more »
How to interpret your average session duration
Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.
The four sales funnel metrics you should care about
Don’t be left in the dark when determining how well your marketing initiatives are working. Collaborate with your sales team to gain valuable performance insights.
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