The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
#WAM: Syncing Search Console will make you a rockstar analyst
We try to keep our metrics as secular as possible, but in this case, we must bend a knee. No other metric gives you a health check, segmented landing page performance metrics and SEO insights all wrapped up within the same report. It’s like a Walmart where everyone is happy, and you sip wine while… Read more »
The Content Marketing Weekly: Google and CMI have news for you
Learn what Google, the Content Marketing Institute and The Conversion Wizards have to say about search algorithms, marketing success and CRO best practices.
Meet Rachel Rodgers, project manager extraordinaire
Who says genre fiction and slam poetry don’t prepare you for content marketing? Brafton’s Rachel Rodgers sure doesn’t.
Content should be expensive, like prosciutto sandwiches expensive
In 2013 there were 152 million blogs on the web, with a new blog created every half second. I’m not talking blog articles here, I’m talking 152 million individual content production centers. So what? Can you ever have too much information? Yes! That’s a ton of content, and the result is a massively disproportionate amount… Read more »
#WAM: Identifying and killing spam bots
A surprise spike in data? How exciting. Oh wait… Lions and tigers and spam bots, oh my! Spambots are the bane of digital marketers’ existence, throwing false positives and negatives all over your squeaky clean data. They’re the fleas of web analytics, popping up out of nowhere, taking a quick bite, then disappearing into the… Read more »
Predicting the Future of Content Marketing
Don’t expect content marketing to move at the same pace you have witnessed over the past 10 years. If you sit pat with your current strategy, you’ll become obsolete within six months. Period. In keeping with the explosive pace of technology and the artificial intelligence that powers it, content marketing is and will be evolving… Read more »
The Content Marketing Weekly: Death by (bad) video and building content authority
Learn all about the three social media marketing purposes, what can kill your video strategy and much more in this week’s Content Marketing Weekly.
Generation Z: What every content marketer needs to be ready for
Move along, millennials – it’s now all about Gen Z.
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