The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
A Content Marketer’s Guide to Creating Personas
What happens if your buyer personas don’t actually see your content? Here’s how to define and delight your content marketing personas for a more targeted content strategy.
The Content Marketing Weekly: The best B2B stats and optimizing the funnel
Looking for the latest on video marketing, B2B industry stats or the success of the content marketing funnel? Then you’re in for a treat this week.
Guess Who: How to create winning B2B buyer personas
Remember that game Guess Who? You had to narrow down a field of people to find the one your opponent had chosen. Is this person wearing glasses? Do they have brown hair? Are they wearing a hat? Via Amanda Talar WordPress Well, as a B2B marketer, I bet you sometimes feel like you’re playing a… Read more »
A positively easy technique for measuring content marketing [success story]
We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: Looking pretty. But it’s not your fault. The problem is there are so many reports and metrics you can access across dozens of software… Read more »
What does it mean to blog?
Sometimes we get so wrapped up in meeting deadlines, posting content, researching and brainstorming new ideas, applying keyword research techniques and analyzing data that comes in on our website’s performance that it’s worth taking a moment to just stop and think about this thing we call blogging for a few minutes. Relax, take a deep… Read more »
This is why parents make awesome content marketers
Becoming a parent changes you. One minute you’re dancing on top of a table in Cancun, the next you’re pushing a double stroller through Costco. And although swapping daiquiris for diaper duty may render your Saturday nights slightly less epic, parenting has its rewards. It could even boost your business. Raising children requires you to… Read more »
Going the distance with Content Marketing Strategist Emily Clark
Whether it’s keeping her clients happy or running the Boston Marathon, Emily Clark knows what it takes to reach the finish line.
Bidding on competitor keywords: Is conquesting a waste of my time?
All is fair in lovecontent and war. Just ask your competitors. Conquesting – tactically buying your competitors’ brand names and other relevant branded terms – is really a form of digital trench warfare. Every dollar spent and every square inch of web terrain captured needs to be properly vetted and measured before, during and after…. Read more »
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