The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
5 higher education marketing strategies that work
What’s the lesson for higher education? It’s time to embrace 21st-century marketing. Take a seat as we go over the top strategies that work.
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How to use behavioral segmentation in your content marketing strategy
Segmentation keeps you from operating blindly. It makes your content more targeted and likelier to convert. See what else it can accomplish.
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What is a good open rate for email? Industry benchmarks, strategies and more
A high email open rate increases the number of opportunities for converting customers.
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Paid media: Definition, strategies and trends
Paid media can increase your brand’s reach, spread awareness and help you capture new leads.
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Reach vs impressions: Understanding two essential metrics in performance marketing
Metrics like reach and impressions will help you understand how potential customers learn about your offerings and ultimately take the first step of the buyer’s journey.
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Marketing technologist: Everything you need to know about this emerging role
Marketing technologists curate the technology vision of marketing departments, guiding other marketers in the selection, use and support of tools like marketing automation platforms.
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SMS marketing: The complete guide
SMS marketing is an efficient way to attract, engage and retain customers. Learn all about this marketing tool and find out how it could help your business.
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7 pro tips for content creators from content creators
A content creator is any person who creates original content for digital media with a particular end goal in mind. Here’s how to be a better one:
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