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3 Ways B2B software content writing goes wrong (& how to get it right)

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One in five companies Brafton works with operate in the tech and software space. Here’s our tips for outsourcing B2B tech content.

5 Types of content B2B software companies need (besides blogs)

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Here’s a list of the content formats B2B software companies need to reach their most important marketing goals – lead gen & thought leadership.

The best content for B2B tech link building (data)

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What pages typically see the most backlinks on B2B tech and software websites? Here’s Brafton’s analysis of more than 80 clients.

Content marketing influences 51% of web conversions for insurance company

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Here’s how an insurance company supplemented its existing blog with a learning center that focused on content for SEO and saw major results.

How to craft the perfect content marketing calendar (in 7 steps)

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Content calendars ensure your results turn out exactly as you envisioned when you invested in content marketing services.

Behind the scenes look at what content writers do at Brafton

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There’s a lot that goes into the day-to-day for a Brafton writer besides writing. Here’s five writers’ perspectives.

SEO

How a healthcare company got 1800% more organic traffic (in less than 2 months)

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A content strategy helped one of Brafton’s healthcare clients get more organic web traffic and build relationships with patients looking for care.

13 brands with fun Fourth of July content campaigns

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In honor of the Fourth of July, here’s a look at some brands this year who are creating unique content in honor of the holiday.

3 signs your content marketing strategy is a success

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An IT solutions company recognized the SEO potential in content marketing and partnered with Brafton. Here were 3 signs the strategy was paying off.