The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Survey results: How marketers are changing their activities in response to the pandemic
To put it mildly, a lot has changed very quickly in the past month for marketers, and there’s almost certainly more change ahead.
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How to ‘be helpful’ first in a rapidly changing marketing environment
Most marketers are wondering how they can add value to their company, to their customers and to the world at large. Here’s our take.
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Why Your Brand Needs a Social Media Policy (+ A Template For What To Include In Yours)
If your brand doesn’t already have a social media policy, it most definitely should. Let’s examine why.
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Opinion: Are we really forever changed by COVID-19?
People are trying their best to predict what our coronavirus-free future will look like, and what aspects of our behavior and culture are going to be changed forever.
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How to communicate with your clients right now
Every single client communication for the next few weeks – maybe months – is with a person enduring a pandemic first, and a customer, second.
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Ingenious ways businesses are responding to this pandemic
From ice cream delivery to light-hearted web content for WFH-weary workers, these responses to COVID-19 are nothing short of ingenious.
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Tips for rerouting your trade show spend during the quarantine
Whatever you do now in place of live events, it has to be digital.
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Weekly Roundup: A handful of businesses and a whole lotta health care supplies
Sherwin-Williams, McDonalds and too many hotels to count are helping health care workers so they can help everyone else.
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