The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Give him the rock, baby: Play-by-plays with Managing Editor Andy Barks
Whether on the court or in the office, Andy Barks is the man you want in your corner.
The beginner’s guide to the best video marketing tools
Channel your inner award-winning director skills by using these video marketing tools to create an amazing visual product.
Brafton’s Weekly Content Marketing Roundup June 19 – June 23
Check out this week’s roundup for why video silence is golden, how social marketing is sticking around, and a movie (yes, a movie) on SEO.
Top 6 LinkedIn Changes Rocking The Content Marketing World in 2017 (Updated)
From new lead generation opportunities to Sponsored InMail to video, we explore all the ways marketers can take advantage of LinkedIn’s makeover.
Diving deep into the industry with Director of Content Marketing Katelynn Conlon
Want to know what it takes to be a Director of Content Marketing? Read all about Brafton’s own Katelynn Conlon.
The best marketing videos of the past 5 years
It’s excruciatingly embarrassing when a big brand tries a massive marketing campaign and epically faceplants. Remember when the Cleveland Indians had a 10-cent beer night? The tab on that gaffe was nine fans arrested, numerous injuries from thrown “objects,” and infield bases stolen and never returned. That one ended pretty sloppily, if not incredibly predictable…. Read more »
What’s the best way to host a video on your site to generate return?
If you’re a pretty savvy marketer – and we know you are – you’re already wise to the ROI-building benefits of a video-based content strategy. You’ve done the research, identified the themes and topics that will resonate with your target audience and have made your pitch to the top brass. Things are going well, but… Read more »
How to Create a Killer Video Marketing Strategy Sans Sound [Video]
It’s the ultimate irony: A generation raised on cutting-edge surround sound explosions in their summer blockbusters now prefers to watch videos in silence. Charlie Chaplin would be proud. Don’t get us wrong – sound is still vital to your video marketing strategy. It’s part of what makes video such a powerful medium. However, with the… Read more »
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