The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to use video effectively at each stage of the B2B sales process
Ever get bored sending the same templated email? Or opening every call with your go-to weather cliche? Well, your prospects are sick of that, too. Whatever your product or service may be, it’s your job as a marketer or salesperson to generate revenue. But sticking with yesterday’s pitches – cold calls, spammy ads, weird LinkedIn… Read more »
Video value bottom line: How to sell it to your CEO
On any given day, your CEO is entertaining pitches from savvy vendor salesmen, business leaders at peer institutions and other members of his or her own executive team. What makes you think your ideas on video marketing deserve the time of day, and how do you as a marketing manager intend to bring your CEO… Read more »
Mobile matters: Why mobile video is life or death for your brand
If you’re not sure why mobile matters for your video marketing strategy, it’s time to remove the ultra-dark sunglasses you’ve apparently been wearing and take a look around. Chances are you’ll see people glued to their smartphone screens everywhere you go, from the bus to the supermarket to public restrooms (actually, you might want to… Read more »
Take a look, it’s in a book: Livin’ and learnin’ with Content Manager Mike O’Neill
Butterfly in the sky, Content Manager Mike O’Neill can go twice as high.
Brafton’s Weekly Content Marketing Roundup June 5 – June 9
Want to learn more about how to relaunch content, or how to design a perfect social media profile? Then you’re in luck!
Fight for video content with the highest ROI
Make your video marketing matter by keeping hard numbers and audience intent in mind.
3 signs you need to overhaul your website
Your website represents the face of your organization, and often it’s the first thing a potential customer sees. The numbers are in, and they tell a compelling story: 82 percent of consumers conduct online research before they ever consider making a purchase with a brand. You get the blink of an eye; one crucial moment… Read more »
How to jumpstart your video marketing strategy now
Aren’t sure how to start your video marketing strategy? Check out our guidance on how to create videos that help you achieve your lead gen and ROI goals.
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