The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A guide to repurposing 5 different content types [infographic]
Take a look at your options for repurposing content into new assets in our visual guide.
A brief history of content marketing
From roots in colonial America to a global reach, content marketing is continuing to evolve. Learn more about the history of content marketing.
6 ways social media impacts SEO
Marketing professionals cannot afford to ignore the impact social media has on search engine optimization.
7 eerily effective Halloween marketing campaigns
Halloween is a chance for marketers to test their most creative content ideas. Our experts weigh in on why their favorite campaigns struck gold.
How to craft content with authority
Marketing professionals must be able to produce authoritative content marketing assets in their space to establish trust among readers and search engines.
The do’s and don’ts of creating amazing email newsletters
These guidelines can help you craft an effective email newsletter to reach and resonate with your audience, from segmentation to content to design.
Use real-time user data to better target new Pinterest ads
A look at one possible strategy to effectively use Pinterest’s new ads platform from one of Brafton’s own social media managers.
Brafton’s Director of Video Product talks video marketing trends, lasagna and more
Brafton’s Director of Video Product shares his insights into creating great videos, trends to follow and avoid, and how to collaborate on a video project.
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