The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Get to know the anatomy of a Google SERP
Noticed the first page of Google SERPs is a little busy? Here’s our “anatomy of a Google SERP,” and how the features can affect your marketing efforts.
Marketers prepare! AMP is coming to Google’s iOS app
Google just upgraded the iOS version of their Search App, bringing AMP to users’ fingertips. Here’s what it means for marketers.
Video marketing roundup: 5 animated videos we loved making
An animated video can explain even the most complex ideas. These five videos showcase how we put our talents animation teams to work for our clients.
There’s no ‘viral button’ for videos: Success comes from strategy, production & sharing
You can’t force a video to go viral, but with these marketing tips you can make great content people will naturally want to share.
No one wants to read a BS blog, so stop writing them
Are your marketing results more unimpressive than you care to admit? You might have BS content to blame.
10 content types and their most suitable wine pairings
Consider content as wine. Knowing which types are best suited for which occasions will make your marketing strategy look effortless.
5 marketing takeaways from Google I/O 2016
Five of Google’s major announcements at I/O 16 will impact how marketers approach content creation.
How to deal with 6 common engagement analytics problems
Low time-on-page, high bounce rates, and sudden dips in traffic. Here’s how to deal with these, and other common engagement analytics issues.
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