The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Content Marketing Weekly: Holiday SEO, how-to guides and more
This week’s edition of the CM Weekly has all the fixin’s: content marketing tools, holiday-focused SEO updates, step-by-step guides to writing how-to content and even a special hotel-based search update.
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Caroline Brill talks personal and professional design
Caroline talks about her role as a graphic designer at Brafton, shares her personal design work and highlights her love of learning languages for an inside look at this fabulous Brafton designer’s world.
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Influencer marketing campaigns, the basics
Put your brand in front of a larger audience by getting influencers on your side.
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The Content Marketing Weekly: A lot happened with video this week
This edition of the Content Marketing Weekly zooms in on video — how it’s changing as a marketing tool and how to start using it for your own campaigns.
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Why and how to create a marketing scorecard
A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.
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“Above the Fold” episode 13 recap: Marketing ethics (and fart apps)
In the baker’s dozen episode, Francis and Jeff talk about ethics in brand management, technological advancements and influencer marketing, and Jeff needs to look up what a baker’s dozen is.
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The top 7 productivity blogs for content marketers
It can be hard to gin up motivation. But content marketers can find a spark in any of these seven productivity blogs that can provide readers with invaluable advice for excelling in the office and in life.
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50 awesome content marketing best practices
They said it couldn’t be done, so we went out and did it. Read them all at once, or consult as needed.
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