The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
“Above the Fold” episode 13 recap: Marketing ethics (and fart apps)
In the baker’s dozen episode, Francis and Jeff talk about ethics in brand management, technological advancements and influencer marketing, and Jeff needs to look up what a baker’s dozen is.
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The top 7 productivity blogs for content marketers
It can be hard to gin up motivation. But content marketers can find a spark in any of these seven productivity blogs that can provide readers with invaluable advice for excelling in the office and in life.
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50 awesome content marketing best practices
They said it couldn’t be done, so we went out and did it. Read them all at once, or consult as needed.
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The Content Marketing Weekly: Looking to the future of content marketing
Content marketing is more appealing than ever. Let’s take a look at what the future has in store for this preferred form of digital communication.
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Alex Santo is the remote writer for the ages
From small-town boy to professional traveler to remote writer, Alex Santo is fluent in many worlds. Get to know one of Brafton’s most beloved senior writers.
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How do chatbots work? A tactical guide
An exploration of the incredible technology that’s redefining customer interactions.
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Are your emails accessible? Follow these best practices to accommodate all recipients (infographic)
Our pals over at Email Uplers want everyone to be able to interact with email messaging. So they made this infographic to help you improve your marketing emails. Check out their accessibility advice.
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‘Above the Fold’ episode 12 recap: Jeff, Fran and guest star rant about the future
This week on Above the Fold, Jeff and Fran bring on guest star Sonny Sharp to discuss marketing predictions for 2019 and, naturally, share their own forecast for the future.
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