The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Why digital content with a broad appeal doesn’t work anymore [Video]
Today, let's talk about the fact that you can no longer get away with the spray-and-pray tactic of producing lots of content without emphasizing quality.
4 ways to use buyer personas
Having buyer personas is just the first step. Explore four ways to put them to work.
Is PPC overrated? Many marketers opt for inbound strategies instead
According to HubSpot’s latest annual State of Inbound report: Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. Paid advertising has its place, especially for larger businesses, but there are many cost-effective alternatives to paid ads. HubSpot reports that “three out of four marketers across the globe prioritize an… Read more »
Apps vs mobile web: What’s the best marketing platform for engaging your users?
Is your business right for developing an app, or should you stick with optimizing a mobile site? Here’s our breakdown of apps vs mobile web.
10 need-to-know Instagram facts (+ 4 steps to a winning Insta-marketing strategy)
The best time to post on Instagram, the most popular filters and more in this quick guide to Instagram marketing.
Looking forward: What is the physical web and how will it change digital marketing forever?
The physical web is coming, & we’re likely to see major shifts in how users engage with content & services on the internet. Here’s what you’ll need to know.
2 common pain points of creating buyer personas
The process of creating buyer personas involves research and planning for the best possible outcome, making it essential to approach it tactfully.
What you need to know about Facebook’s Instant Articles
Content creation is going to be easier than ever on Facebook coming this spring. Here are the details on Instant Articles.
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
