The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Content Marketing Weekly: Social media for news, irrelevant metrics & wonderfully entertaining OOO emails
This week’s content marketing roundup is a vibrant assortment of updates. We’ve got social media as a news source, metrics that no longer matter for Google, content promotion tools and unorthodox out-of-office email
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Gated content: Everything you need to know
Gated content: Some love it, some hate it, but it really does work.
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Our master list of infographic best practices (infographic)
Infographics – the snazzy dresser of your content marketing strategy – can be just what’s needed to shake things up.
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In defense of clichés: Saving tired phrases from the sands of time
All clichés are old hat, but strong web content writing presents them in new, unexpected ways.
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Blog management wisdom for businesses serious about blogging
For those of you who understand the “why” and want to learn more about the “how” of blog management.
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4 inspiring examples of health care marketing in 2019
Healthcare marketing strategies need to be driven by the needs of consumers. Once you know what your patients want to know and how they’ll look for it, you can create a smart strategy that captures attention and bui
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‘Above the Fold’ episode 8 recap: Jeff waxes poetic about CMWorld
Welcome to the CMWorld-themed edition of Above the Fold.
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Content Marketing Weekly: The rise of AI, sketchy social media influencers & more
This edition of the CM Weekly takes a look at AI-powered copywriting, lingering doubts dogging influencer marketing and the ever-important craft of link building.
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