The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Top free analysis tools for your social media strategy
Social media marketing can bolster a strong digital marketing strategy, and having the right (free) tools to learn more about your social efforts will help generate bigger, better results.
Audit (and improve) your site’s SEO with conversions and engagement in mind
A good site will likely have a healthy SEO. A great experience can lead to a high CRO. Here’s our checklist to evaluate your SEO, with conversions in mind.
Idiot-proofing content marketing in 3 steps
It’s been well over a decade since all things digital marketing became “the thing you need to do,” and yet somehow companies still dump tens of thousands of dollars into SEO, PPC and content marketing and have no idea why, or even how to measure the results. If you opened a new location for your… Read more »
8 ways content marketers make mistakes that waste their efforts [Video]
Only thirty percent of B2B marketers said their content strategies were effective, according to the Content Marketing Institute's 2016 Benchmarks, Budgets and Trends report.
8 ways content marketers make mistakes that waste their efforts
Staying ahead of these 8 common marketing mistakes can save you time and money, and help to keep your customers engaged.
Behind the content marketing scenes at Brafton with Strategist Hunter Moss
What it’s like to be a Brafton content marketing strategist, from the perspective of Chicago-based account manager Hunter Moss.
Is there an optimal length for blog content?
Are you attracting new audiences or building your relationship with potential customers? Your content length determines how people interact with your site.
More content = less engagement? 3 can’t-miss stats from TrackMaven’s marketing industry report
TrackMaven’s latest industry report explores the idea that more social media content is not the key to more audience engagement.
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