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Sloppy Copy Kills Credibility: Why You Need an “Editor Who Knocks”

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You need great content to be a credible source of online information, but you also need CLEAN writing and reliable editors.

Best social contest tool? Facebook Page Promotions vs 3rd-party apps

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Facebook recently amended its contest rules, but there isn’t a cut-and-dry answer about best practice for marketers’ upcoming promotions.

Content marketing recap: October 2013 (Video)

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SEOs were given fresh guidance in October about which SEO strategies are effective and which tactics won’t fuel results.

Costumes, candy & creativity: Halloween Brafton-style

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Braftonians across the country donned costumes on Oct 31 to see which content marketer had the most Halloween creativity. View photo gallery.

Why it’s wrong to approach content like an all-you-can eat buffet

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Too many marketers come to the content marketing table hungry and looking for results, but ROI is dependent on formats that match goals.

How to integrate website content for SEO & conversions – 3rd Thursday Tip

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The way brands integrate their web content can add significant SEO value, giving search crawlers and visitors a reason to come return.

Writing in translation: What content marketers owe Salman Rushdie

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Content writers shoulder a task that is more like translation than anything else in an era that’s cultivating a global and digital language.

Don’t write lousy headlines: Tips from a content marketing master

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Online content is only as good as its title, and writers must sometimes break the rules (or play by them zealously) to catch eyes and clicks.

Content marketing recap: September 2013 (Video)

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From keyword (not provided) to Hummingbird to Authorship adoption, insights on Sept’s content marketing trends help you stay ahead.