The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What makes a great social media strategist? Brafton’s Kari Kennedy tells all
Brafton’s associate manager of social media Kari Kennedy is here to tell you what it takes to make a great social media strategist.
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Push vs pull marketing? More like push and pull marketing
Most marketing can be broadly split into two categories: push and pull. Here’s what you need to know about each.
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Why incentive marketing works (+ 3 inspiring examples)
From coffee shop stamp cards to retail membership programs, incentive marketing is all around us. This strategy can be as fun as it is effective.
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CMWorld: 3 more things you need to incorporate today
Another day of orange. Another day lost in the hallways between sessions, like a scared freshman. And another day learning from some very smart people. Let’s get into the highlights. Email marketing is still p
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Content Marketing Weekly: PSL Edition featuring updates from Facebook and Google
Grab yourself a caffeinated, pumpkin-flavored beverage and see what’s new in content marketing this week.
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Customer lifecycle marketing: Content for every stage
How does the content you create fall into the customer lifecycle? Relax, we’ll show you.
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CMWorld: Key takeaways you need to incorporate right now
There is a human capacity for how much orange a human being can process, and I found that threshold here at CMWorld today. And was humbled by my lack of spirit. Cheers to Joe for putting up with my fanboy compulsion
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‘Above the Fold’ episode 7 recap: Jeff and Francis get controversial
In which the boys talk about Google and censorship, parenting via Alexa and why Instagram is the most important social media platform right now. I might be exaggerating, but only by a tad.
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