The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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10 need-to-know Instagram facts (+ 4 steps to a winning Insta-marketing strategy)
The best time to post on Instagram, the most popular filters and more in this quick guide to Instagram marketing.
Looking forward: What is the physical web and how will it change digital marketing forever?
The physical web is coming, & we’re likely to see major shifts in how users engage with content & services on the internet. Here’s what you’ll need to know.
2 common pain points of creating buyer personas
The process of creating buyer personas involves research and planning for the best possible outcome, making it essential to approach it tactfully.
What you need to know about Facebook’s Instant Articles
Content creation is going to be easier than ever on Facebook coming this spring. Here are the details on Instant Articles.
No more right-side Google ads: What it means for marketers & searchers
Google is doing away with right-side ads. Whether you manage SEO and PPC, or just search Google on desktop, major changes are coming. Here’s what to expect.
Pinterest engagement plummeted in 2015: Quick tips to get your brand noticed
Social media marketers are posting more than ever on Pinterest, but engagement rates are dropping.
More pins, less engagement? [Video]
Pinterest might be a top social network for marketers, but engagement per pin is declining. We're explaining why in this week's Content and Coffee.
Improve your video marketing with Facebook’s new metrics
Facebook has updated its metrics interface for videos, allowing marketers to dig deeper into their analytics. Here are our highlights of the major changes.
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