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Brafton’s community outreach: Baking for Typhoon Haiyan Relief


We’ve seen horrifying images of the devastation Typhoon Haiyan brought to much of the Philippines earlier this month. With more than 5,000 people killed in the storm and more than […]

Strategist Sabrina’s art exhibit & why fostering creativity off hours is key to content marketing success


Sabrina Brett’s creative flair encompasses all aspects of her life: Whether she’s on the job as a content marketing strategist at Brafton or expressing herself through visual and performance art. […]

Proof that landing pages with video provide superior ROI


An A/B test proves why landing pages are better with video content – they drive much higher conversions and bring in more traffic.

34 Statistics marketers can be thankful for this holiday season


The holiday season is upon us, and there are many reasons marketers should be thankful. Check out these 34 stats that prove why.

Creating high-quality content & an editorial community in Chicago: Our Windy City hub


Can a city claim to corner the market on quality content? The bustle of New York City media often contributes to its current recognition as a hub of American journalism, […]

How to turn text into a compelling graphic – 3rd Thursday Tip


People want infographics to convey important info, fast. These 4 steps help you create smart marketing graphics capture attention and leads.

4 signs of a good content marketing partner’s sales pitch: A writer’s view


Sales and editorial teams must connect to give potential clients an honest portrayal of a content marketing agency’s services.

How simple design tweaks can make your CTAs 40x more successful


Looking for more ROI? Start with calls to action. One company’s success story shows how these easy-to-overlook features control conversions.

What your YouTube strategy can learn from social best practices


Video content success if just out of reach, but your YouTube video marketing strategy isn’t far off with a solid social media foundation.