The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is “branded content” killing your content marketing?
What is “branded content” and why aren’t both B2C and B2B marketers having success with this content format? Insights and advice from CMI’s latest research.
Kill your branded content [Video]
"Branded content" is officially the biggest drain on marketers' resources, but brand's videos, blogs, social media posts and infographics are all showing more value this year than last. In this Content & Coffee, I want to discuss new research on the result-deadly qualities of "branded content."
What marketers need to know about Facebook’s new “Reactions”
4 things to know about Facebook’s new reaction buttons, with information straight from the social network’s official statement.
Why diversify content? Success story – 94% more organic traffic & new leads
Industry: Human Resources Content: Blogs, video, infographics, whitepapers, social media Highlights: +94% annual organic traffic, +306% annual social traffic increase, +38% LinkedIn follower growth A goal-focused, diverse content strategy that’s founded in data gives you confidence in your efforts, and makes it more likely you’ll see results. This isn’t just our perspective – results from… Read more »
CMI State of Content data: Most used vs. most effective B2C strategies
Quick, actionable highlights from the 2016 marketing trends outlined in Content Marketing Institute’s newly published State of B2C Content.
7 holiday retail stats that’ll influence your mobile, social & email marketing
Quick insights for marketers before diving into 2015 holiday marketing campaigns – including mobile, social and email’s influence on holiday retail estimates.
4 tips to conduct a quality check for your content
Four tips to make sure the content you’re publishing is top notch stuff that’s worth reading .
Marketing inspiration: 16 Tweets we loved from #PubCon Las Vegas
16 of our favorite Tweet-sized insights from PubCon 2015, sure to inspire your content marketing efforts.
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