The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Nov 05, 2015 Social Media Molly Buccini

How to Create a Social Media Strategy That Caters to Diverse Audiences

Different content formats on social media can be the key to catering to distinct audiences. Here’s how it worked for our client in the healthcare recruiting industry.

Nov 04, 2015 News Ben Silverman

Top graphic design trends for 2016 marketing: Usable, mobile, accessible

To stay ahead of the curve in 2016, graphics need to be appealing and optimized for all media and devices. Here’s how to get the most out of your graphics.

Nov 03, 2015 Content Writing Sean Callahan

How to write appealing HR content for candidates & clients

Four steps to writing better content for human resources brands.

Nov 02, 2015 News,Video Molly Buccini

3 YouTube marketing metrics to improve video ROI

Three video metrics found in YouTube Analytics that can improve your YouTube marketing results.

Nov 02, 2015 News Gregory Rich

3 Metrics for better video marketing [Video]

3 YouTube Analytics metrics to measure for more video marketing ROI.

Nov 02, 2015 Content Marketing Molly Buccini

Talk content marketing with Brafton at AdTech, Nov. 4-5 in New York

Brafton’s content marketing consultants will attend AdTech, Nov. 4-5 at the Javits Center in New York.

Oct 29, 2015 News Ben Silverman

How to get the most from RankBrain, Google’s new ranking robot

RankBrain, Google’s new artificial intelligence ranking system, works with Hummingbird to rank results. Here’s how to stay on top of SERPs.

Oct 28, 2015 Content Marketing Molly Buccini

Content marketing less is more: Fewer articles, more depth boosts web traffic & sales

Case study features data from a finance company that drove 27% more online sales with longform content and in-depth articles.

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