The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Why diversify content? Success story – 94% more organic traffic & new leads
Industry: Human Resources Content: Blogs, video, infographics, whitepapers, social media Highlights: +94% annual organic traffic, +306% annual social traffic increase, +38% LinkedIn follower growth A goal-focused,
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CMI State of Content data: Most used vs. most effective B2C strategies
Quick, actionable highlights from the 2016 marketing trends outlined in Content Marketing Institute’s newly published State of B2C Content.
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7 holiday retail stats that’ll influence your mobile, social & email marketing
Quick insights for marketers before diving into 2015 holiday marketing campaigns – including mobile, social and email’s influence on holiday retail estimates.
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4 tips to conduct a quality check for your content
Four tips to make sure the content you’re publishing is top notch stuff that’s worth reading .
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Marketing inspiration: 16 Tweets we loved from #PubCon Las Vegas
16 of our favorite Tweet-sized insights from PubCon 2015, sure to inspire your content marketing efforts.
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3 steps to lowering your corporate blog’s bounce rate (by 80%!)
Industry: Assisted living Content: In–depth blog posts, news articles, social media promotion Highlights: 80% lower bounce rate year over year, conversions up 130% When people discuss care options for seniors
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3 Ways content marketing can be used as a sales tool
A smart salesperson understands the power of content marketing, but still might be underutilizing content as a sales tool. Here are 3 ways sales teams can leverage content.
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How to shed light on “dark social” referral traffic in Google Analytics
Did you know estimates peg 70% of social shares today as “dark social”? Here’s a Google Analytics workaround.
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