The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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There are certain content marketing formats that B2B software companies need to have to be successful.

Jul 20, 2015 Content Marketing Lauren Kaye

5 Types of content B2B software companies need (besides blogs)

Here’s a list of the content formats B2B software companies need to reach their most important marketing goals – lead gen & thought leadership.

Jul 20, 2015 News,Video Molly Buccini

The best time to plan holiday marketing campaigns? Now

Non-holiday businesses see 40% of their total sales in the last two months of the year – we recommend planning a big campaign now to end the year strong.

Jul 17, 2015 Content Marketing Richard Pattinson

The best content for B2B tech link building (data)

What pages typically see the most backlinks on B2B tech and software websites? Here’s Brafton’s analysis of more than 80 clients.

A study find more consumers are reading news on social media sites.

Jul 16, 2015 News,Social Media Lauren Kaye

63% of social media users get news from Twitter & Facebook [Study]

Pew data shows it’s time for marketers to get in the news game with their content strategies. Readership is up 10% in the past two years.

An insurance company worked with Brafton's content writers to create a learning center that was driving traffic and influencing sales opportunities.

Jul 15, 2015 Content Writing Lauren Kaye

Content marketing influences 51% of web conversions for insurance company

Here’s how an insurance company supplemented its existing blog with a learning center that focused on content for SEO and saw major results.

email marketing

Jul 15, 2015 News Molly Buccini

48% of marketers say email is most successful lead gen tactic [data]

Email marketing is one of the most effective lead generation tactics, but sending too often or too little can annoy readers.

A study finds most companies use content resources to kickstart influencer marketing campaigns.

Jul 14, 2015 News Lauren Kaye

Successful influencer marketing demands custom content

Content is the hinge that brings industry influencers and brands together. Augure data shows why it’s a common part of influencer marketing.

Marketers should try one of these four content marketing experiments this summer to keep their audiences engaged.

Jul 13, 2015 News,Video Lauren Kaye

4 Crazy content experiments to try this summer

The summer’s heating up, and brands should try these four content marketing experiments to make it a stand out sales season.

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