The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How to lower ecommerce abandonment rates with content
Brafton’s content strategy focused on SEO & engagement, but it helped our ecommerce company generate more conversions.
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Is influencer outreach missing from your content marketing strategy?
84 percent of marketers plan to increase their influencer outreach strategies in 2015, according to new research.
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3 Twitter updates marketers should know about
Twitter is introducing new ways for brands to interact with videos, customer service and sales.
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How to use content writing for better brand awareness
49% of marketers building brand awareness through storytelling is a top challenge – here’s how the RIGHT content writing approach can help.
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Employee Spotlight: Meet Colleen, Content Marketing Strategist
Colleen’s Brafton teammates talk about her strengths as a content marketing strategist.
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Are these 3 factors holding back your cross-channel marketing?
An Experian study reveals companies struggle with cross-channel marketing because they don’t have the right structure or technology to succeed.
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Content increases IT training web sales 91% & overtakes competitor
Brafton’s client that offers IT training to professionals built a content strategy that increased its search presence and generated more sales.
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64% of sales professionals close deals with social media marketing [study]
A study finds sales professionals say social media marketing skills are a contributor to their success in 2014.
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