Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Content marketing is considered the most effective SEO approach that companies can invest use.

Jun 11, 2015 News Lauren Kaye

Content marketing is still the most effective (& challenging) SEO tactic

Content marketing is considered the best SEO tactic, and companies that overcome challenges associated with this approach will win better marketing results.

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How marketing writers can use content analytics to create better targeted blog articles.

Jun 10, 2015 Content Analytics Matthew Kaplan

How to use Google Analytics for better web writing

Content writers can use Google Analytics to understand what readers want and refine their approaches to create more successful marketing assets.

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Software company increases organic traffic 133 percent with a blog content strategy that appeals to users.

Jun 10, 2015 Content Writing Lauren Kaye

Content increases software company’s search rankings & organic traffic 133%

Find out how our software client overcame the biggest challenge tech companies face with content marketing: Creating engaging content for users.

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CMOs can help brands build their social media marketing footprints when they have accounts to engage their audiences.

Jun 09, 2015 News,Social Media Molly Buccini

3 Reasons your marketing execs need to be on social media [Study]

The most influential social media marketing strategy you’re missing is your CMO. Here are 3 benefits and tips to build a personal brand.

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Picking visual metaphors for better stock photo use.

Jun 09, 2015 Graphics Lauren Kaye

13 Visual metaphors to take your Shutterstock photos from basic to bomb

Brands don’t build awareness when they pick cliche, overused stock photos for their blog content. Here are 13 alternatives to add variety and intrigue to your marketing content.

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