The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to use content writing for better brand awareness
49% of marketers building brand awareness through storytelling is a top challenge – here’s how the RIGHT content writing approach can help.
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Employee Spotlight: Meet Colleen, Content Marketing Strategist
Colleen’s Brafton teammates talk about her strengths as a content marketing strategist.
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Are these 3 factors holding back your cross-channel marketing?
An Experian study reveals companies struggle with cross-channel marketing because they don’t have the right structure or technology to succeed.
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Content increases IT training web sales 91% & overtakes competitor
Brafton’s client that offers IT training to professionals built a content strategy that increased its search presence and generated more sales.
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64% of sales professionals close deals with social media marketing [study]
A study finds sales professionals say social media marketing skills are a contributor to their success in 2014.
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New FTC guidelines demand social media marketing transparency
The FTC updated its endorsement guidelines with new rules for disclosing sponsorship in social media content.
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3 Things you can do to avoid Panda penalties & improve site engagement
If “creating quality content” is starting to feel like a broken record, here are 3 concrete ways to improve blog engagement and avoid Google algorithm penalties.
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Why Webinars on Wednesdays are more successful (+ 5 Tips for results)
A study looks at thousands of webinars to determine what makes events the most successful, based on audience attendance and engagement.
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