The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Payment processing company gets 204% more organic traffic with content marketing
Here’s how a payment processing client increased organic traffic 200% and started ranking for long-tail keywords with a content strategy.
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B2Cs choose Facebook as top social media marketing channel, B2Bs disagree
Of those utilizing Facebook for their social media marketing, 51 percent of B2Cs described their efforts as “effective,” but that figure dipped to 36 percent for B2Bs.
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Why content is the fuel for marketing automation tools
Marketing automation tools make it easy to distribute content for bigger results, faster – but you won’t get anywhere without great content first.
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Live-Tweeting convinced my client that social media ROI exists
Every year, one of our clients attends a conference hosted by the Mortgage Bankers Association in New York City. This is the first year they’ve had the help of a content marketing agency on scene, and we wanted to s
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3 Inside tips for successful paid social media marketing
Brands are investing more in paid social media marketing because they’ve proven successful. Here’s 3 things you might not realize you can do with social ads.
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Why Pinterest marketing matters: Pins influence 87% of purchases
There are plenty of opportunities to discover and shop around on Pinterest, as two out of three of pins on the network represent brands and products.
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The team you should expect from your content marketing agency
When you’re choosing a content marketing agency, make sure your team includes writers, designers, producers and strategists.
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Brafton will be at IRCE 2015 to talk B2C content marketing
Join Brafton in Chicago at IRCE 2015 to learn how content marketing is making it easier for retail and ecommerce brands to reach their target audiences across online channels.
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