The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Expand your brand: Twitter ads now extend to mobile apps
Still under the impression your audience doesn’t use social media? Based on these demographics we’d disagree, but now Twitter has an advertising option that people can appreciate even if they haven’t bought in
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Does Google want you to switch to a mobile-only website?
A recent Q&A with Google’s John Mueller reveals a best practice for mobile SEO that should be taken with a grain of salt.
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Looking for more web leads? Here’s a strategy that got 480% more conversions
An auto company partnered with Brafton for blog content, and got 480% more conversions when we optimized one of its main promotion landing pages.
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87% say technology is improving marketing performance
87 percent of marketers report better performance thanks to the marketing technology they’re implementing.
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Strategy – not budget – is marketers’ biggest challenge with visual content
A visual content marketing strategy is crucial for being successful, but strategy is the biggest challenge companies face in this arena.
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4 video marketing beginner mistakes to avoid
Videos are one of the most successful formats for web conversions – but people’s preferences have become more sophisticated than ever before.
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The 5 worst questions in content marketing
Here are five questions that tell your content marketing strategist you need to adjust your goals and approach for more success with SEO.
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10 SEO factors that hurt your search rankings in 2015 (& 3 things that still help)
Here are the SEO practices that are correlated with low-ranking sites in search results for 2015, as well as the winning tactics.
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