Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

One of Brafton's clients doubled its YouTube subscribers with a search-optimized video strategy.

May 20, 2015 Video Marketing Lauren Kaye

Video marketing for dual wins: More traffic, more subscribers

Video marketing is an engaging way to increase search visibility, but brands need to optimize with content for best results. Here’s what one Brafton client learned:

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Marketers need to use these six metrics to evaluate the success of their social media marketing strategies.

May 20, 2015 Social Media Kyle Gaw

Mystery solved: 6 Metrics to measure social media marketing success

Social media marketing is essential for successful web strategies, but most companies don’t know how to measure the results – here are 6 ways:

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May 19, 2015 Content Analytics Molly Buccini

Why your web writer should understand Google Analytics

Brafton writer John King shares why becoming Google Analytics qualified has made him a better content writer.

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May 19, 2015 News,Social Media Molly Buccini

3 dos and don’ts of email marketing

Email marketing dos and don’ts, with inspiration from brands including BlueWolf, Kapost and Dropr.

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May 17, 2015 Content Marketing Hollie Smith

5 ways to make the most out of interviews for content marketing

Five ways to make sure your next interview not only benefits your blog content, but teaches you a few things, too.

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Using Tag manager makes online marketing strategies easier to execute.

May 14, 2015 Content Analytics David Behuniak

Google Tag Manager makes executing online marketing strategies a snap

At first I didn’t believe that Google’s Tag Manager could make it that much easier to executive content marketing strategies – here’s what changed my mind.

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