The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
New FTC guidelines demand social media marketing transparency
The FTC updated its endorsement guidelines with new rules for disclosing sponsorship in social media content.
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3 Things you can do to avoid Panda penalties & improve site engagement
If “creating quality content” is starting to feel like a broken record, here are 3 concrete ways to improve blog engagement and avoid Google algorithm penalties.
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Why Webinars on Wednesdays are more successful (+ 5 Tips for results)
A study looks at thousands of webinars to determine what makes events the most successful, based on audience attendance and engagement.
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Content marketing is still the most effective (& challenging) SEO tactic
Content marketing is considered the best SEO tactic, and companies that overcome challenges associated with this approach will win better marketing results.
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How to use Google Analytics for better web writing
Content writers can use Google Analytics to understand what readers want and refine their approaches to create more successful marketing assets.
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Content increases software company’s search rankings & organic traffic 133%
Find out how our software client overcame the biggest challenge tech companies face with content marketing: Creating engaging content for users.
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3 Reasons your marketing execs need to be on social media [Study]
The most influential social media marketing strategy you’re missing is your CMO. Here are 3 benefits and tips to build a personal brand.
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13 Visual metaphors to take your Shutterstock photos from basic to bomb
Brands don’t build awareness when they pick cliche, overused stock photos for their blog content. Here are 13 alternatives to add variety and intrigue to your marketing content.
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